285. The Step Everyone Skips Before They Launch

285. The Step Everyone Skips Before They Launch

From On Your Terms® by Sam Vander Wielen

April 20, 2026 · 39 min · Episode 285

About this episode

In this episode, Sam Vander Wielen discusses the crucial steps to take before launching a product to ensure a successful outcome.

You've watched other people's launches from the sidelines. The big revenue numbers, the sold-out offers, the " We Hit Our Goal in 24 Hours " Instagram stories. You want that too. And so you try. You do all the launch things. But something's off. The sales trickle in slower than you hoped, or it's just... crickets. And you start wondering if it's your emails, your offer, your timing, or honestly, if it's just you. Here's the truth: it's probably none of those things. The real issue is happening way before launch week ever starts. In this episode, I'm breaking down exactly what that is and what to build instead, so that your next launch has actual chompers waiting for it. (And yes, I'll explain what chompers means. Stick with me.) In this episode, you'll hear… Why copying someone else's launch strategy, webinar slides, or email subject lines will not get you the results you're looking for What "chompers" are, why you need them, and how to build a community full of people who are ready to buy How to identify where your ideal customer sits on the problem and solution awareness scale, and why it changes everything about your marketing The three things you need to have in place to…

People in this episode

Host: Sam Vander Wielen

Topics covered

  • launch strategy
  • marketing
  • audience building
  • conversion rates
  • community engagement

Keywords

  • launch
  • sales
  • marketing strategy
  • ideal customer
  • community
  • conversion rates
  • audience

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