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Recent episodes
294. Why 'Must Be Nice' Is the Most Dangerous Thing You Can Say to Yourself
Jun 22, 2026
Unknown duration
293. I've Sold $9M in Digital Products. Here's My Honest Take on the Market Right Now
Jun 15, 2026
Unknown duration
292. How to Actually Make Instagram Reels for Your Business (Without Losing Your Mind)
Jun 8, 2026
47m 54s
291. 11 'Bad Habits' That Actually Built My 7-Figure Business
Jun 1, 2026
38m 54s
290. I'm Sorry, But Someone Had to Say It (On Apologizing For Everything)
May 25, 2026
22m 29s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/22/26 | 294. Why 'Must Be Nice' Is the Most Dangerous Thing You Can Say to Yourself | “Must be nice.” It sounds harmless. Like a throwaway comment, a passing thought, something you mutter when you see someone doing something you wish you could do. But I’ve been thinking about this a lot lately, and I think that little phrase is one of the most dangerous things you can say to yourself as a business owner.Because here’s what it’s actually doing: it’s letting you off the hook. It’s a quiet way of deciding something doesn’t apply to you before you’ve even given yourself the chance to find out if it could. And I’ve been getting a lot of these comments lately, in my DMs, in the comments, in the tone behind the questions I get, and I finally needed to say something about it.Not to call anyone out. I’ve thought it too. But because I think the story underneath “must be nice” is costing you more than you realize, and I don’t think it’s actually true.In this episode, I’m getting honest about what people don’t see: why the nos and the boundaries came before the revenue, what really shifted the way I run my business (hint: it wasn’t hitting a certain income number), and what it looks like to start building a business on your own terms right now, wherever you are.In this episode, you'll hear…Why “must be nice” is actually one of the most dangerous things you can say to yourself as a business ownerThe truth about what actually came first in my business: the permission, the nos, and the boundaries, before the money and the teamHow grief completely changed my relationship to what felt urgent in my business and what that meant for everything that came afterWhy saying yes to everything is not the path to making more money (and what to do instead)What the “arrival fallacy” has to do with building a business and why hitting a revenue milestone won’t be the thing that finally lets you say noHow to take inspiration from someone ahead of you without dismissing their strategies because your situations look differentClick here to find the full show notes and transcript for this episode.EPISODE RESOURCES:Grab Sam's Book When I Start My Business, I'll Be HappyGrab The Ultimate Bundle® on sale through Friday, June 26th.Get Sam's weekly newsletter, Sam's SidebarIf you have a question you’d like Sam to answer on a future podcast episode, you can submit it here.Click here to be notified when new episodes of On Your Terms® come outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER | — | ||||||
| 6/15/26 | 293. I've Sold $9M in Digital Products. Here's My Honest Take on the Market Right Now | Everyone keeps coming up to me like they're attending my business's funeral. "How are things?" And I'm standing there like... everything's actually great? My business keeps growing. But I get it. There's no shortage of people online saying digital products are dead, courses are dead, the whole thing is over.Here's the thing: the market has changed. A lot. And if you have a digital product or course, you've probably felt it. Buyers are taking longer to make decisions, coming in with their guard up, asking more questions. But "harder" is not the same as "dead." After 10 years in this industry and $9M in digital product sales, I want to give you my honest take on what's actually happening, what's changed, and exactly what it takes to build and sell a digital product that still works in 2026 and beyond.In this episode, you'll hear…Why buyer skepticism is at an all-time high and what actually caused itHow the 2020-2021 online business boom (and AI) flooded the market with low-quality productsThe real reason information-only products are struggling, and what to do insteadSix things your digital product must do to succeed in today's economyWhy cold-audience funnels are suffering the most right nowWhat "long game trust" actually looks like, and why it's your biggest competitive advantageThe honest truth about how much work building a successful digital product takesClick here to find the full show notes and transcript for this episode.EPISODE RESOURCES:Get Sam's weekly newsletter to be the first to know about the Ultimate Bundle® birthday saleGet Sam's Book "When I Start My Business, I'll Be HappyIf you have a question you’d like Sam to answer on a future podcast episode, you can submit it here.Click here to be notified when new episodes of On Your Terms® come outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER | — | ||||||
| 6/8/26 | 292. How to Actually Make Instagram Reels for Your Business (Without Losing Your Mind)✨ | Instagram Reelsbusiness growth+3 | — | — | — | Instagram Reelscontent inspiration+3 | — | 47m 54s | |
| 6/1/26 | 291. 11 'Bad Habits' That Actually Built My 7-Figure Business✨ | entrepreneurshipbusiness habits+3 | — | — | — | bad habitsseven-figure business+3 | — | 38m 54s | |
| 5/25/26 | 290. I'm Sorry, But Someone Had to Say It (On Apologizing For Everything)✨ | apologizingwomen in business+4 | — | — | — | over-apologizingbusiness+5 | — | 22m 29s | |
| 5/18/26 | 289. Why Doing Less Is Actually the Strategy✨ | de-optimizationbusiness strategy+3 | — | — | — | de-optimizingbusiness+5 | — | 42m 44s | |
| 5/11/26 | 288. I Pulled Back From Social Media. It Performed Better.✨ | social mediabusiness strategy+4 | — | — | — | social mediacontent performance+6 | — | 41m 50s | |
| 5/4/26 | 287. Why Nobody Thinks of You When It's Time to Buy✨ | audience engagementbranding+3 | — | McFlurryFrosties+4 | — | audience sizecontent marketing+6 | — | 48m 44s | |
| 4/27/26 | 286. I Went to an Invite-Only Mastermind. Here's Everything I Learned✨ | pricing psychologyLinkedIn strategy+4 | — | — | Atlanta | mastermindbusiness+5 | — | 48m 34s | |
| 4/20/26 | 285. The Step Everyone Skips Before They Launch✨ | launch strategymarketing+3 | — | — | — | launchsales+5 | — | 38m 44s | |
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| 4/13/26 | 284. My Best Kept Secret That Feeds My Content, Testimonials, and $500k Launches✨ | automationcontent generation+4 | — | VideoAskWhen I Start My Business, I'll Be Happy | — | automationcontent ideas+3 | — | 27m 14s | |
| 4/6/26 | 283. How I Actually Decide What to Send My Email List (Even When I Have No Idea)✨ | email marketingnewsletter writing+3 | — | — | — | email listnewsletter+3 | — | 30m 08s | |
| 3/30/26 | 282: The End-of-Quarter Habit That Will Change How You Run Your Business✨ | end-of-quarter check-inbusiness planning+4 | — | — | — | Q1 reviewbusiness strategy+5 | — | 37m 09s | |
| 3/23/26 | 281. How I Made $500K in 4 Days (The Real Story) | Sam pulls back the curtain on her biggest launch ever — $500K in revenue in just four days. She's sharing the real numbers: 11,000 webinar registrants, a 5% conversion rate, and exactly what she spent on ads to get there. But this isn't just a brag fest — Sam gets honest about what's actually behind a launch like this, why you can't just copy someone else's formula, and what entrepreneurs at every stage can take away and apply to their own business.Whether you're planning your first launch or looking to scale, this episode is packed with practical strategy on webinars, email list marketing, buyer objections, and building an online business that actually converts.In this episode, you'll hear…The actual stats from my $500K launch — including webinar registrations, show-up rates, conversion percentages, and ad spend (yes, I'm sharing the numbers)Why I switched from three live webinars down to one — and how it actually increased my resultsThe "show up" email strategy I use to get more people to attend the webinar live (and why it works way better than a basic reminder)How I think about Meta ads as their own social channel — and when you should (and absolutely should not) start running adsThe three main buyer objections I prepare for in every launch — and how I use testimonials to overcome each oneClick here to find the full show notes and transcript for this episode.EPISODE RESOURCES:Get Sam’s free weekly newsletter, Sam’s SidebarGrab a copy of Sam's Book When I Start My Business, I'll Be HappyRead Sam's Substack post: I called it a gap year—and everyone heard “year off.”If you have a question you’d like Sam to answer on a future podcast episode, you can submit it here.Learn more about VideoAsk (affiliate link)Click here to be notified when new episodes of On Your Terms® come outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER | — | ||||||
| 3/16/26 | 280. How I Got My First 1,000 Subscribers on Substack | Everyone's talking about Substack — and maybe you're curious, a little skeptical, and 100% wondering if you actually need to add another platform to your already-full plate. (Spoiler: you don't need to. But you might want to after this.)In this episode, I'm pulling back the curtain on exactly how I grew my Substack, Beyond Business, to 1,000 subscribers using only organic strategies — no importing my 60,000+ person email list, no fancy custom design, no team of people building it out for me. Just consistent writing, a growth mindset, and a few simple (but powerful) tactics I wish I'd known earlier.You’ll hear…Why I started a Substack when I already have an email list of 60,000+ people (and why it's absolutely not an either/or decision)The #1 mindset shift you need before you ever publish your first post Why becoming a fan of the platform first is one of the most underrated growth strategies out thereHow I built a consistent writing habit — and what happened to my creativity when I actually stuck with itThe "idea bank" strategy that keeps me showing up even when inspiration goes on vacationWhy you need to bank essays before you let the world respond to your writingHow to use Substack Notes to grow your audience without burning outThe referrals and recommendations strategy I used to accelerate growth (and exactly how to ask for them without being weird about it)Click here to find the full show notes and transcript for this episode.EPISODE RESOURCES:Get Sam’s free weekly newsletter, Sam’s SidebarSubscribe to Sam's Substack, Beyond BusinessEpisode 271. Why I Started a Substack When I Already Have an Email ListEpisode 279. What to Focus on First If You Want to Build an AudienceSam's episode of Amelia Hruby's podcast, Off the Grid AI All Stars by Gemma Bonham-Carter (custom GPTs for your business) (affiliate link)Click here to be notified when new episodes of On Your Terms® come outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER | — | ||||||
| 3/9/26 | 279. You Have to Get Good First (Then the Audience Follows) | If you’re trying to grow your audience for your online business, you’ve probably heard advice like “build the audience first” or “you need followers before you can launch.” But what if that’s backwards?In this episode of On Your Terms®, Sam shares the real foundation of sustainable audience growth—and why focusing on followers, email list size, or social media metrics too early can actually slow you down. Instead, she breaks down how mastering your craft (whether that’s writing, podcasting, video, or your core service) is what truly builds an audience that sticks.You’ll hear…Why obsessing over audience size can distract you from building actual skillThe “wedding vs. marriage” analogy that changed how I think about growthWhat I realized after being in a mastermind with serious writersHow to practice your craft in public without spiraling over metricsHow to consume content in a way that fuels your output (instead of becoming a content junk drawer)A simple way to audit whether your time matches what you say you wantClick here to find the full show notes and transcript for this episode.EPISODE RESOURCES:Get Sam’s free weekly newsletter, Sam’s SidebarSubscribe to Sam's Substack, Beyond BusinessGet Sam's Book "When I Start My Business, I'll Be Happy"Click here to be notified when new episodes of On Your Terms® come outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER | — | ||||||
| 3/2/26 | 278. Make This List If You're Burnt Out (It Changed Everything) | Have you ever heard a quote at exactly the moment you needed it? Like it practically reached out and grabbed you by the shoulders?That happened to me recently when I heard this line from The Artist’s Way: "perfectionism isn’t a quest for the best… it’s a pursuit of the worst in ourselves.Oof. Holy cannoli. That one knocked me flat.In this episode, I’m sharing the simple exercise that helped me see my burnout in black and white—and how you can use it to finally exhale.You’ll hear…The quote about perfectionism that stopped me in my tracksThe unexpected way I realized I am a perfectionist (even though I swore I wasn’t)What I wrote on my “trying to do this perfectly” list—and why it shocked meHow this one list immediately softened my burnout and anxietyWhy doing “everything right” might actually be the thing holding you backClick here to find the full show notes and transcript for this episode.EPISODE RESOURCES:Click here to be notified when new episodes of On Your Terms® come outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER | — | ||||||
| 2/23/26 | 277. The 6 Types of Rest (And Why Sleep Isn't Enough) | If you’re building a business, doing “all the right things,” and still feel exhausted even after a full night of sleep… this episode is for you.So many entrepreneurs think rest is something you earn later — after the launch, after the revenue goal, after things finally feel “stable.” And that belief keeps you stuck in a cycle of pushing, white-knuckling, and wondering why you’re burned out even though you technically love your work.I’m breaking down the 6 different types of rest, why sleep alone won’t fix burnout, and how I’ve been intentionally weaving more play, creativity, and relief into my life and business — without stepping away from work entirely.In this episode, you’ll hear…Why sleep isn’t the kind of rest most business owners actually needThe 6 types of rest and how burnout can show up even when you “love what you do”How pressure, grief, and mental load quietly drain your energyWhat it looks like to rest while building — not afterSimple ways to add more joy, play, and creativity into your everyday lifeClick here to find the full show notes and transcript for this episode.RESOURCES:Get Sam's Book "When I Start My Business, I'll Be Happy"Taking a Gap Year as an Entrepreneur: My Year of Letting Go in 2026Subscribe to Sam's Substack Beyond BusinessLeslie Stephens' Substack American Psychological Association - Types of rest Click here to be notified when new episodes of On Your Terms® come outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER | — | ||||||
| 2/16/26 | 276. The Monthly Goals Method (Steal This) | It’s mid-February (or honestly… March… or April… or whenever you’re listening), and if your New Year’s goals already feel like they’ve floated off into the abyss — you’re not broken. You’re just human.In this episode, I’m breaking down why January 1st is kind of a terrible time to set goals, especially if you’ve been navigating grief, uncertainty, burnout, or just… life. I’m sharing how I actually set goals now using a monthly goals method that’s way more realistic, flexible, and supportive — and yes, you’re absolutely allowed to steal it.In this episode, you’ll hear…Why January 1st isn’t actually a clean slate (and never has been)How grief, uncertainty, and burnout affect goal-setting more than we admitThe monthly goals method I use instead of New Year’s resolutionsHow to set goals when you don’t feel clear or motivatedWays to bring “new year energy” into any month of the yearHow to stay present and profitable without rigid long-term plansClick here to find the full show notes and transcript for this episode.RESOURCES:Leslie Stephens' Substack NoteListen to EP 274. 4 Tiny Shifts I Make Every Winter (so I feel cozy, not crushed)Listen to EP 251. How To Leave Social Media without Losing Your ClientsClick here to be notified when new episodes of On Your Terms® come outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER | — | ||||||
| 2/9/26 | 275. 6 Lessons I Wish I Knew 5 Years Ago | There’s this moment in business where you keep thinking, okay… when does it get easier? When does the stress chill out, the money feel steadier, and you finally get to enjoy what you’re building?Here’s the sneaky truth I wish someone had told me sooner: the “someday” version of your life isn’t where the joy starts. The rise is actually the fun part.In this episode, I’m sitting down with the version of myself from five years ago (hello, 2021 Sam) and sharing the six lessons I wish I could’ve handed her in a note. These aren’t fluffy business platitudes — they’re the real, lived-in truths that only come from building a seven-figure business, navigating massive personal loss, and realizing the mountaintop doesn’t feel the way everyone promises it willIn this episode, you’ll hear…Why the rise is actually the best part (even when it feels messy)The hard truth about the “carrot” always moving in businessHow chasing someone else’s version of success can quietly wreck your joyWhy you don’t need to be “one of them” to build a wildly successful businessHow to stay confident being a leader — especially when new platforms and trends pop upThe simple mindset shift that helped me finally loosen my grip on controlClick here to find the full show notes and transcript for this episode.RESOURCES:Get Sam’s free weekly newsletter, Sam’s SidebarGet Sam's book "When I Start My Business, I'll Be Happy"Click here to be notified when new episodes of On Your Terms® come outClick here to watch the free workshop so you can get legally protected right now!CONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER | — | ||||||
| 2/9/26 | How To Legally Protect & Grow Your Online Business in 2026 | In this episode, you get to hear my full live training, “How To Legally Protect & Grow Your Online Business in 2026.” I’ll give you the five steps every entrepreneur needs to take. We’ll cover shifting your mindset, registering as the right business entity, protecting yourself in case of a lawsuit, getting your contracts and policies in place, and staying within your scope of practice. Whether you’re a coach, course creator, service provider, or product-based entrepreneur, I’m walking you through the five simple legal steps you must take to set up your business, protect your content, and get paid confidently.No law degree (or stress spiral) required.In this episode, you’ll hear…5 things you must have in place before accepting even $1 (more) onlineExact steps to form your businessShould you become an LLC or sole prop? Why you NEED to have business insurance (it’s so worth it)An actual method for figuring out what you can (and cannot) do online or when you’re NOT working under your professional licenseRESOURCES:The Ultimate Bundle® is on sale through February 13th.CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMER | — | ||||||
| 2/2/26 | 274. 4 Tiny Shifts I Make Every Winter (so I feel cozy, not crushed) | When it gets dark before you’ve even wrapped up work for the day, winter can feel like it shrinks your whole life. Suddenly everything feels harder, heavier, and honestly… a little bleak. And while part of you might want to hibernate until April, another part of you knows that doesn’t really work when you’re running a business and trying to live a full life.In this episode, I’m sharing how I’ve learned to actually work with winter instead of fighting it. After moving from Philly to the north shore of Long Island (where winter is colder, darker, windier, and somehow five degrees colder just to be rude), I had to build a real winter toolkit — not just cozy socks, but mindset shifts, routines, and intentional rituals that make this season feel supportive instead of soul-crushing.In this episode, you’ll hear…Why your relationship with winter might be making it harder than it needs to beThe mindset shift that completely changed how I experience winterHow I intentionally design winter to feel cozy, grounding, and even enjoyableWhy winter is actually essential for creativity, energy, and long-term sustainabilitySimple routines and rituals that give you something to look forward to all season longClick here to find the full show notes and transcript for this episode.RESOURCES:Get Sam’s free weekly newsletter, Sam’s SidebarLearn about The Ultimate Bundle® on SaleGet Sam's book "When I Start My Business, I'll Be Happy"Click here to be notified when new episodes of On Your Terms® come outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER | — | ||||||
| 1/26/26 | 273. I Refilmed My Entire Signature Program (Here’s What I Didn’t Expect) | Re-shooting all the videos for a product that’s generated over $8 million sounds like a straightforward business upgrade… until it isn’t.In this episode, I’m taking you behind the scenes of what it was really like to re-record every single video inside the Ultimate Bundle®. Spoiler alert: this was about way more than lighting, scripts, or batch recording. It cracked open a lot for me — about grief, seasons of business, fear of slowing down, and the pressure we put on ourselves to constantly “improve” things that are already working.If you’ve ever felt overwhelmed by a big project, nostalgic for earlier seasons of your business, or quietly scared of what might happen if you let yourself rest, this episode is for you.In this episode, you’ll hear…Why re-shooting the Ultimate Bundle® felt more like reliving the bar exam than a simple content updateWhat building an MVP actually looks like over eight years of growthThe hidden cost of having a wildly successful signature productHow grief, loss, and survival mode quietly shaped my business from 2020 onWhy “easy” seasons of business can feel surprisingly uncomfortableWhat early-stage hustle teaches you that success sometimes takes awayHow I approached updating a proven product without burning it all downClick here to find the full show notes and transcript for this episode.RESOURCES:Get Sam’s free weekly newsletter, Sam’s SidebarGet Sam's book "When I Start My Business, I'll Be Happy"Kit :what I use to build my email list, send emails to my list, and create opt-in forms & pages (affiliate link)Register for my free LIVE legal training “5 Steps to Legally Protect & Grow Your Online Business in 2026”Click here to be notified when new episodes of On Your Terms® come outCONNECT:CONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER | — | ||||||
| 1/19/26 | 272. What Happened When I Actually Took My Screen Time Seriously for 30 Days | We all know that moment. It’s Sunday. Your phone buzzes. And suddenly you’re staring down your weekly screen time report wondering… how did THAT happen?For me, those little reports started to feel like a mirror I didn’t really want to look into. The number on the screen didn’t line up with the life I said I wanted to be living—more present, less irritable, doing deeper work, and actually enjoying my days instead of scrolling through them.So I decided to stop ignoring it and actually take my screen time seriously. In this episode, I’m sharing what happened when I did just that—for 30 days.This isn’t about deleting every app or pretending your phone isn’t a major part of your business (because let’s be real… it is). It’s about creating a healthier relationship with your phone so it can be a tool instead of an appendage—and building a business that doesn’t require you to be glued to it 24/7.If you want to be more present in your life and more profitable in your business, this episode is for you.In this episode, you’ll hear…Why your screen time report can reveal way more about your life than you thinkHow I reduced my screen time without shame, guilt, or extreme rulesThe difference between “productive” screen time and the kind that quietly drains youThe app that consistently sends me into a doom-scrolling spiral (and what I do about it)How to find your personal tipping point with screen time—without comparing yourself to anyone elseClick here to find the full show notes and transcript for this episode.RESOURCES:Get Sam’s free weekly newsletter, Sam’s SidebarSubscribe to Sam's Substack Beyond Business Get Sam's book "When I Start My Business, I'll Be Happy"Click here to be notified when new episodes of On Your Terms® come outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER | — | ||||||
| 1/12/26 | 271. Substack vs. My Newsletter: What Goes Where (and Why) | If you’ve been side-eyeing Substack trying to figure out whether you should start one, what you’d even put on it, or how it’s different from your “regular” newsletter… this episode is your permission slip to breathe. Because guess what? I’ve been figuring this out in real time too — and today, I’m breaking down exactly how I’m using both Substack and my newsletter, why I treat them differently, and how YOU can create a simple, sustainable content structure that actually supports your business.I’ll also walk you through the discovery → nurture → conversion framework I use to decide which platforms get my energy — and which ones simply get a presence without becoming a second job. Because you are absolutely not meant to create cornerstone content for 19 platforms. No thank you.Whether you’re Substack-curious, newsletter-confused, or trying to design a content flow that doesn’t make you want to run away to a cabin in the woods, this episode will give you clarity.In this episode, you’ll hear…How I’m using Substack differently from my weekly business newsletterWhy your content should flow from one or two core platforms (not all of them)The discovery–nurture–conversion method I use to understand where each platform fitsHow I’m thinking about Substack as an experiment (and why that’s OK!)What goes on Substack vs. what stays in my main newsletterHow to decide where YOUR content belongs without overthinking itClick here to find the full show notes and transcript for this episode.RESOURCES:Get Sam’s free weekly newsletter, Sam’s SidebarSubscribe to Sam's Substack Beyond Business Get Sam's book "When I Start My Business, I'll Be Happy"Listen to Sam on Cubicle to CEO Episode 293. 46k List Growth Case Study: From Snooze-Worthy To Subscriber MagnetWriting a Book Podcast PlaylistKit - what I use to build my email list, send emails to my list, and create opt-in forms & pages (affiliate link)Click here to be notified when new episodes of On Your Terms® come outClick here to watch the free workshop so you can get legally protected right now!CONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMERDISCLAIMER | — | ||||||
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