What is chasing shiny objects costing us.... Chasing Shiny Objects and Discernment.
About this episode
The episode discusses the costs of chasing shiny objects in business, including clarity, trust, authority, and stewardship.
You know the pull. You’re building your business one direction, then you see someone else doing something that’s working, and before you’ve even thought it through, you’ve dropped what you were doing to go chase it. I was on a live interview with Cindy Baker this week, and she asked me a question that stopped me for a second. What is chasing shiny objects costing us. What I’ve watched it cost, in my own business and in every client I’ve ever coached through it, comes down to four things. It costs clarity first. Every new opportunity pulls your message and your energy in a different direction, and when you keep turning, your audience stops being able to tell what you’re known for. It costs trust next. A scattered business makes a buyer wonder if you’re leading them somewhere or just chasing the next best thing. Buyers are more discerning than they used to be, and trust doesn’t get rebuilt by doing more. It gets built by doing the same right thing over and over until it’s boring to you and obvious to them. It costs authority too. Distraction resets the clock. The entrepreneur who keeps pivoting never stays with one problem long enough to become the obvious answer for the person…
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