How AI Search Is Changing SEO (and Why You Still Need Both) with Expert Colin Clapp
About this episode
Colin Clapp discusses the evolving landscape of SEO in the age of AI search and shares actionable strategies for content optimization.
“When New Zealand won the America's Cup, it wasn’t the biggest budget that won, it was one key question: Will it make the boat go faster? ” That same philosophy drives Colin Clapp’s content strategy in a world now ruled by AI-driven search. If you’ve been told that SEO is dead, buckle up because Colin is here to explain why that couldn’t be further from the truth. Colin Clapp has been in the content trenches for years, helping creators and businesses grow visibility through smart, structured content strategies. From traditional SEO to adapting to the rise of AI search, he brings experience, clarity, and actionable frameworks, like his One Click Content Optimization approach, that get results. WE ALSO TALKED ABOUT Why SEO is not dead—and what small business owners need to understand instead The “table stakes” every piece of content needs (hint: meta titles and descriptions still matter) How structure helps AI and traditional search engines find and rank your content Why internal linking is crucial—and how to avoid content cannibalization What schema is, and how it quietly powers discoverability (even if you're not a…
People in this episode
Host: Trudy Rankin
Guest: Colin Clapp
Topics covered
- AI search
- SEO
- content strategy
- digital marketing
- visibility
- content optimization
Keywords
- AI search
- SEO
- content strategy
- One Click Content Optimization
- internal linking
- schema
- content visibility
- digital marketing
Mentioned in this episode
Organizations: AI, SEO
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