The 60/40 Rule Marketing Strategist Lauren Harris Uses With Every Client
About this episode
Lauren Harris discusses the importance of strategic marketing and how to build a successful marketing strategy.
Lauren Harris says even MrBeast probably watches his own videos and thinks, “I should’ve gotten more views.” It’s a small, funny moment in our conversation, but it points at something bigger: most of us are chasing the wrong numbers in our marketing, and it’s keeping us stuck. Lauren is a marketing strategist and co-founder of Reliable PR and Marketing, and in this episode she walks through what separates a business that’s simply “doing” marketing from one that’s actually strategic about it. Lauren co-founded Reliable PR and Marketing after building it from a fake business she dreamed up for her master’s degree in marketing at Northeastern. Since then, she’s grown it into a full-service agency handling launches, PR, and marketing strategy for businesses across a range of industries. Her focus is helping business owners move past random tactics and build a strategy — target audiences, content pillars, and the analytics to match — that actually compounds. We Also Talked About How Lauren went from a graduate school class project to co-founding a full-service PR and marketing agency. The difference between…
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