The Videos She Made 15 Years Ago Are Still Making Sales with Mary Ann Bautista
About this episode
Mary Ann Bautista discusses the long-term impact of YouTube videos created 15 years ago and shares insights on YouTube marketing strategies.
"In life you have to be willing to get your neck out there a little bit in order to learn something new and different." That's Mary Ann Bautista on how she and her business partner talked a client into letting them experiment with a fledgling platform called YouTube back in 2006. A couple of thousand dollars, a bit of leash, and a lot of what she cheerfully calls messing around later, that client has made hundreds of millions of dollars from the work — and some of those videos are still generating orders fifteen years on. Mary Ann is the co-founder of TurboRank, a YouTube growth agency that increases visibility and revenue for its clients without spending anything on paid media. She has more than two decades in direct response marketing behind her, and nearly twenty years of working out how YouTube actually rewards content. More recently that has extended to something nobody had to think about before: how YouTube feeds the AI tools people now search with. We Also Talked About Why YouTube is a pull platform rather than a push platform, and what that changes about the content you make. The diagnostic step that has to come first — understanding what your target client is…
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