The One Thing ChatGPT Can’t Do for Your Business with Sara Lohse
About this episode
Sara Lohse discusses the importance of storytelling in business and how to connect with audiences through personal narratives.
“I don’t have a story.” Sara Lohse hears those words almost every day, and she doesn’t buy it for a second. Her proof? A spot on one of the biggest finance shows around — landed by offering to tell the story of a regrettable tattoo she got on holiday in Ireland. As Sara puts it, “you don’t need to have that massive story. You just need to tell it to people in a way that connects with them.” This episode is about finding, and finally telling, the stories you’ve been sitting on. Sara is a podcast producer and strategist, and the founder of Branded Media and Favorite Daughter Media. She started in advertising, landed in wealth management where she was handed a podcast and told she was now the executive producer, and fell so hard for the medium she went all in — now helping everyone from wealth managers to solo creators use podcasting and storytelling as genuine marketing tools. We Also Talked About Why “I don’t have a story” is almost always false — and how to spot the story you should tell first. The “use your outside voice” test for finding a podcast topic you’ll never run out of…
People in this episode
Host: Trudy Rankin
Guest: Sara Lohse
Topics covered
- storytelling
- podcasting
- marketing
- connection
- AI limitations
- monetization
Keywords
- storytelling
- podcasting
- marketing tools
- AI
- connection
- monetization
- wealth management
- personal narrative
Mentioned in this episode
Organizations: Branded Media, Favorite Daughter Media
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