The Two Questions That Take the Guesswork Out of Pricing with Per Sjofors
About this episode
Per Sjofors discusses effective pricing strategies and the importance of understanding customer perceptions in pricing.
“Your price selects your customers.” That one line from Per Sjofors stopped me in my tracks. Per — known as The Price Whisperer, a name he didn’t even give himself — has spent years running pricing experiments across companies in four countries. Some sent revenues up 30% in a quarter. Others were complete disasters. And that’s exactly why he says small businesses shouldn’t run pricing experiments at all — there’s a smarter way. Per has been the CEO of multiple companies across the US, the UK, Switzerland and Sweden, and his secret sauce is applying behavioral science to pricing and go-to-market strategy. He’s also the best-selling author of The Price Whisperer: A Holistic Approach to Pricing Power . We Also Talked About Why everything your business does — marketing, messaging, targeting — affects what you can charge. The two exact questions to ask 50 potential customers to find your pricing range. Why copying competitors’ prices means following someone else’s guess. Why cost-plus pricing ignores the only thing that matters: what buyers think it’s worth. The pricing-page mistake that…
People in this episode
Host: Trudy Rankin
Guest: Per Sjofors
Topics covered
- pricing strategy
- behavioral science
- customer targeting
- business growth
- market strategy
Keywords
- pricing experiments
- customer perception
- cost-plus pricing
- price anchoring
- business strategy
Mentioned in this episode
Products: The Price Whisperer: A Holistic Approach to Pricing Power
Places: US, UK, Switzerland, Sweden
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