#62: Going Beyond the Screen

#62: Going Beyond the Screen

From Online People Talking with Jen Barkan by Jen Barkan

May 26, 2026 · 42 min

About this episode

Jen Barkan interviews Emily Tucker about innovative lead management strategies in real estate.

Host Jen Barkan talks to Emily Tucker , an award-winning OSC with Robuck Homes, about how she goes beyond traditional lead management by visiting communities, creating successful video content, and building relationships with on-site sales agents and realtors to amplify her builder's brand presence. Housekeeping 2026 Online Sales and Marketing Summit - October 1-2, 2026 in Austin, TX - According to Emily, if you’re an Online Sales Specialist, you have to go! TITO Shoutout Kelly Ward and Athena Azan with M/I Homes - Internet Sales Team of the Year at the MAME Awards. Key Takeaways Be the face of your brand, not just a phone answerer: Emily makes monthly on-site visits to each community to create video content that humanizes her as an OSC and builds a personal social media presence alongside the company's corporate accounts. A personal brand reaches people differently than a builder's corporate page alone! You don't need fancy equipment to get started: A phone, an inexpensive tripod , and a lapel mic from Amazon are all Emily uses. The bigger barrier is perfection paralysis - use the mantra "progress over perfection" and just do it, even if early videos are rough. One site visit…

People in this episode

Host: Jen Barkan

Guest: Emily Tucker

Topics covered

  • lead management
  • video content
  • brand presence
  • online sales
  • real estate

Keywords

  • Online Sales Specialist
  • video content
  • social media
  • real estate
  • lead management

Mentioned in this episode

Organizations: Robuck Homes, M/I Homes, MAME Awards

Places: Austin, TX

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