#62: Going Beyond the Screen
About this episode
Jen Barkan interviews Emily Tucker about innovative lead management strategies in real estate.
Host Jen Barkan talks to Emily Tucker , an award-winning OSC with Robuck Homes, about how she goes beyond traditional lead management by visiting communities, creating successful video content, and building relationships with on-site sales agents and realtors to amplify her builder's brand presence. Housekeeping 2026 Online Sales and Marketing Summit - October 1-2, 2026 in Austin, TX - According to Emily, if you’re an Online Sales Specialist, you have to go! TITO Shoutout Kelly Ward and Athena Azan with M/I Homes - Internet Sales Team of the Year at the MAME Awards. Key Takeaways Be the face of your brand, not just a phone answerer: Emily makes monthly on-site visits to each community to create video content that humanizes her as an OSC and builds a personal social media presence alongside the company's corporate accounts. A personal brand reaches people differently than a builder's corporate page alone! You don't need fancy equipment to get started: A phone, an inexpensive tripod , and a lapel mic from Amazon are all Emily uses. The bigger barrier is perfection paralysis - use the mantra "progress over perfection" and just do it, even if early videos are rough. One site visit…
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