About this episode
Melissa, Amanda, and Molly discuss Q1 industry benchmarks and trends in online sales.
Melissa , Amanda , and Molly take over the OPT studio to share Q1 industry benchmarks, discuss key trends in online sales, and offer actionable advice for OSCs and leaders navigating a lower-volume, higher-quality lead environment. Housekeeping Online Sales and Marketing Summit - Oct 1-2 - Austin, TX - We encourage OSCs to attend, with new interactive programming planned. TITO Shoutout Monica Fikany at New Home Inc - Monica had great lead-to-appointment conversions in Q1. Danielle Evans at Bishard Holmes - 38% of Danielle’s appointments came from aged leads. Key Takeaways Lead volume is down, but quality is up: The top of the funnel remains constrained, volume hasn't fully bounced back. However, conversion rates are improving, meaning OSCs are doing more with less. Prospecting is the biggest win of Q1: Normally, prospecting dips in Q1 as new leads come in during selling season. This quarter, prospecting stayed consistent and even increased -- a major highlight. The 22% age lead appointment rate is a direct result of sustained prospecting effort. Your CRM is your most valuable asset: Maximize CRM usage by logging detailed notes after every interaction - aged leads hold untapped…
People in this episode
Host: Jen Barkan
Guests: Melissa, Amanda, Molly
Topics covered
- Q1 benchmarks
- online sales trends
- lead quality
- prospecting
- CRM usage
- personalization
Keywords
- Q1 benchmarks
- online sales
- lead quality
- prospecting
- CRM
- personalization
- conversion rates
Mentioned in this episode
Organizations: New Home Inc, Bishard Holmes
Places: Austin, TX
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