About this episode

The episode discusses the strategic advantages of FBM over FBA in light of new fee structures for 2025.

Joining us is Kabir Samtani, VP of Merchant Success at Fulfil and former NetSuite expert, who helps high-scale DTC brands navigate the complexities of modern operations. In this episode, we move beyond the "FBA is easier" mindset to explore how 2025’s new fee structures—including inbound and storage surcharges—have made FBM a strategic, 18–25% cheaper alternative for many sellers. Host: Prabhat Shah Guest: Kabir Samtani ( https://www.fulfil.io/ )

People in this episode

Host: Prabhat Shah

Guest: Kabir Samtani

Mentioned in this episode

Organizations: Fulfil, NetSuite

More episodes of Online Seller UK - Podcasts for Amazon Sellers

• Ep 192: Marketplace Trends for 2026: What Sellers Need to Know. | Podcast with Emma-Michaela · May 31, 2026 · 10 min
• Ep 191: ASN Version 2: Mixed Pallet Packing arrangement required | Podcast with Chris Khoo · May 10, 2026 · 13 min
• Ep 189: When Amazon Says No: Practical Strategies for Sellers Facing Enforcement | Podcast with Stockmanporopat team · March 1, 2026 · 27 min
• Ep 188: Amazon Marketing Cloud - How to gain a competitive advantage | Podcast with Igor Nuhanovic · February 8, 2026 · 16 min
• Ep 187: Amazon Ranking Strategies in 2026 | Podcast with Alina Vlaic · January 18, 2026 · 20 min
• Ep 186: Buy Box Price Battles / Multichannel Commercial Strategies | Podcast with Pablo Lapeña · December 28, 2025 · 18 min

Explore listener stats, chart rankings, contacts and more on the Online Seller UK - Podcasts for Amazon Sellers podcast page.