About this episode

Scott interviews Joyce Lo about modernizing Medical Affairs engagement through omnichannel strategies.

In this episode of the OnPoint Podcast, Scott sits down with Joyce Lo, Director of Medical Omnichannel Strategy at Blueprint Medicines. Joyce shares her perspective on modernizing Medical Affairs engagement through digital and customer-centric channels. Together, they explore how omnichannel can expand reach, personalize education, and deliver measurable impact across the Medical Affairs landscape.

Topics covered

• Medical Engagement
• Omnichannel Strategy
• Digital Channels
• Customer-Centric Approach
• Medical Affairs

Keywords

• Medical Affairs
• Omnichannel
• Digital Engagement
• Personalized Education
• Customer-Centric

More episodes of OnPoint: The Medical Excellence Podcast

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• 19. Transforming Medical Affairs at Amicus Therapeutics · October 16, 2025 · 48 min
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