Marketer to President: Posh Peanuts’ Jenna Habayeb on Growth & Data
From OPERATORS by OPERATORS
April 8, 2026 · 1h 8m · Episode 160
About this episode
Jenna Habayeb discusses her journey from marketer to president and the impact of data and AI on modern ecommerce leadership.
“If you become really good at harnessing that data, AI can let you not only predict the future, but create it.” Jenna Habayeb (President of Posh Peanut) sits down with Jason Panzer (President of HexClad) and honorary Operator’s co-host Cherene Aubert. Together, they unpack what modern ecommerce leadership looks like at every stage. Jenna brings a rare arc — from Ogilvy to Chief Brand Officer at Ipsy, where she helped grow the business from $300M to $1B, through a CRO role at Ruggable, and now her first president role at Posh Peanut. Discover the “forgotten community flywheel” and how a 250,000-person Facebook group drives real revenue. The conversation moves on to why most companies are further behind on data infrastructure than they’d like to admit — and why AI, layered on top of a clean data warehouse, is changing what’s possible. They also get into the evolution of the CMO role, managing teams up a mountain without losing your humanity, and the mental shift required when you go from marketer to president. Powered By Fulfil https://bit.ly/3pAp2vu Saras Analytics https://bit.ly/9OP-Ytdesc Postscript https://9ops.co/postscript Richpanel https://9ops.co/richpanel Northbeam…
People in this episode
Host: Jason Panzer
Guest: Jenna Habayeb
Topics covered
- ecommerce leadership
- data infrastructure
- AI in business
- marketing evolution
- community engagement
Keywords
- Jenna Habayeb
- Posh Peanut
- ecommerce
- AI
- data infrastructure
- marketing
- community flywheel
Sponsors
Fulfil, Saras Analytics, Postscript, Richpanel, Northbeam, Aftersell, Operators Newsletter
Mentioned in this episode
Organizations: Posh Peanut, Ogilvy, Ipsy, Ruggable
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