Operators
by Sean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer
Is this your podcast?Insights from recent episode analysis
Audience Interest
- eCommerce strategies and insights
- entrepreneurship success stories
Podcast Focus
- secrets of successful brands
- insider knowledge sharing
Publishing Consistency
- 179 episodes produced
- active for 3 years
Platform Reach
- no platforms detected yet
- unknown follower count
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 21 chart positions in 21 markets.
By chart position
- 🇦🇺AU · Entrepreneurship#6730K to 100K
- 🇨🇦CA · Entrepreneurship#8530K to 100K
- 🇬🇧GB · Entrepreneurship#1625K to 30K
- 🇺🇸US · Entrepreneurship#1695K to 30K
- 🇮🇹IT · Entrepreneurship#1211K to 10K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
62K to 218K🎙 Daily cadence·209 episodes·Last published today - Monthly Reach
Unique listeners across all episodes (30 days)
205K to 726K🇦🇺14%🇨🇦14%🇮🇩14%+18 more - Active Followers
Loyal subscribers who consistently listen
113K to 399K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
—
* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 27 epsHosts
Recent guests
Recent episodes
How to Design Packaging for Ecommerce Brands: Operators Build (E4)
Sep 14, 2026
Unknown duration
Honeylove’s Betsie Larkin & Igor Lebovic: Building a $200M Company Together
Sep 10, 2026
Unknown duration
Ecommerce Therapy: 3 Nine-Figure Operators on Focus & Passion
Sep 9, 2026
Unknown duration
Starting & Formulating a Supplement Company: Operators Build (E3)
Sep 7, 2026
Unknown duration
12 Lessons These Ecommerce Founders Wish They’d Learned Sooner
Sep 2, 2026
Unknown duration
Social Links & Contact
Official channels & resources
Official Website
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 9/14/26 | How to Design Packaging for Ecommerce Brands: Operators Build (E4) | “They have just shown how packaging can be so much of a differentiator.” What does a professional DTC packaging design process look like in practice? Chris Ganz (Senior Creative Director, Trevi) sits down with the Winks team to tackle one of packaging’s hardest problems: standing out on a crowded shelf. The group debates naming, mascots, and color palettes before testing real designs on real families. Chris opens with a full competitor audit, sizing up Ollie, Vicks, and Beam. Three distinct concepts turn into five packaging directions, each with its own typography and color story. The team weighs a winking semicolon against a plush sleep monster, and one child’s smile carries real weight. Powered By Iris https://www.irisfinance.co/operators Skio https://9ops.co/skio-9operators Omnisend https://www.omnisend.com/9operators Richpanel https://9ops.co/richpanel Runneth https://9ops.co/motion-runneth Aftersell https://9ops.co/4i3bb5 Operators Portal https://portal.9operators.com/dashboard Operators Newsletter https://9operators.com/ | — | ||||||
| 9/10/26 | Honeylove’s Betsie Larkin & Igor Lebovic: Building a $200M Company Together | What does it take for a married couple to build a $200 million brand together? Betsie Larkin (Founder & CEO, Honeylove) and Igor Lebovic (Co-CEO, Honeylove) sit down with Matt Bertulli (CEO, Pela Case & Lomi) and Jason Panzer (President, HexClad). The conversation traces an accidental idea, the crowdfunding math, and the founder instincts that shaped every expansion. Kickstarter only entered the DTC playbook after Betsie proved product market fit on tour. The brand’s sculpting body shapers and tummy control styles kept expanding the line. Betsie explains why a Kardashian-backed competitor helped the category instead of hurting it. Matt and Jason press on the mechanics of running a business with your spouse. Powered By Shoplift https://shoplift.ai/operators Shiphero https://9ops.co/shiphero-titans SARAL https://www.getsaral.com/special-guided-walkthrough-for-operators AppLovin https://applovin.com/9operators https://www.9operators.com/paid-growth | — | ||||||
| 9/9/26 | Ecommerce Therapy: 3 Nine-Figure Operators on Focus & Passion | “I’ve always hated it. This year I made the decision to shut it down.”Can three nine-figure CEOs open up about their priorities, passions, and doubts?Sean Frank (CEO, Ridge), Matt Bertulli (CEO, Pela Case & Lomi), and Mike Beckham (CEO, Simple Modern) sit down for an honest conversation about the pressure of scaling ecommerce brands. They cover decision making, staying passionate, and the whiplash of growing fast. Mike explains why organizations drift toward safe tasks instead of high impact work. Sean recalls shutting down a profitable business line while questioning his passion. Matt contrasts the rhythm of running a bigger company with the grind of building Winks from zero. Same stage of success, but three completely different struggles. Powered By Northbeam https://www.northbeam.io/Saras Analytics https://bit.ly/4a3gzVv Postscript https://9ops.co/postscript Aftersell https://9ops.co/4i3bb5 Richpanel https://9ops.co/richpanel Fulfil https://9ops.co/fulfil Operators Portal https://portal.9operators.com/dashboard Operators Newsletter https://9operators.com/ | — | ||||||
| 9/7/26 | Starting & Formulating a Supplement Company: Operators Build (E3) | What separates a real supplement company from just a good idea? Dr. Todd A. Born (Chief Science Officer, 4POTENTIA) pulls back the curtain on how to enter the supplement industry, showing the Winks team what product development, private label, contract manufacturers, and regulatory compliance (FDA) look like in practice. More than a deep dive into custom formulation, hosts Sean Frank, Matt Bertulli, Mike Beckham, and Curtis Christopherson show you how to apply good manufacturing practices to everything from marketing strategies in health and wellness to minimum order quantities (MOQs) to protect profit margin. Powered By Aftersell https://9ops.co/4i3bb5 Iris https://www.irisfinance.co/operators Skio https://9ops.co/skio-9operators Omnisend https://www.omnisend.com/9operators Richpanel https://www.richpanel.com/demo?utm_source=operators&utm_medium=podcast&utm_campaign=rp2-2026q3 Motion https://9ops.co/motion-runneth Operators Portal https://portal.9operators.com/dashboard Operators Newsletter https://9operators.com/ | — | ||||||
| 9/2/26 | 12 Lessons These Ecommerce Founders Wish They’d Learned Sooner | What are the secrets to winning in ecommerce that nobody talks about? Matthew Bertulli (CEO, Pela Case & Lomi), Jason Panzer (President, HexClad), and Mike Beckham (CEO, Simple Modern) reveal 12 lessons for anyone building a brand from the ground up. This is what they’d tell their younger selves if they ever got one more shot. Secrets like why it takes a decade for your brand to earn its name and how walking away from weak products makes grit pay off. After that, cash gets a hard look because even strong margins can still starve your reserves. Also included are quick hits like customer obsession, copying your first product, hiring slow, and firing fast. Powered By Fulfil https://9ops.co/fulfil Aftersell https://9ops.co/4i3bb5 Richpanel https://9ops.co/richpanel Northbeam https://www.northbeam.io/ Saras Analytics https://bit.ly/4a3gzVv Postscript https://9ops.co/postscript Operators Portal https://portal.9operators.com Operators Newsletter https://9operators.com | — | ||||||
| 8/31/26 | How to Create a Product From Prototype to Launch: Operators Build (E2) | What does a real product development process look like when 9-figure operators are betting their own money? Mike Beckham (CEO, Simple Modern), Sean Frank (CEO, Ridge), and Curtis Christopherson (Chief Growth Officer, Ammortal) sit down mid-build on Winks, a family sleep supplement, to make product decisions. Go behind the scenes on flavor count, purchase order size, pricing, sourcing, and the supply chain mistake from Trevi that cost hundreds of thousands to fix. This is an actual founder meeting. Recorded, unedited, and real money at stake. Mike breaks down the MOQ math behind every multi-SKU decision. Sean argues for the smallest possible capital bet. Curtis brings the manufacturer’s-eye view. It ends with one flavor, $75K inventory budget, and a purchase order due in two weeks. If you’re figuring out how to launch a new product from scratch, this episode was made for you. Powered By SARAL https://www.getsaral.com/special-guided-walkthrough-for-operators Shoplift https://shoplift.ai/operators Omnisend https://www.omnisend.com/9operators Richpanel https://9ops.co/richpanel Motion https://9ops.co/motion-runneth Skio https://9ops.co/skio-9operators Operators Portal https://portal.9operators.com/dashboard Operators Newsletter https://9operators.com/ | — | ||||||
| 8/27/26 | eBay Resellers to 14M Pairs of Underwear: Shinesty’s Co-Founders | How did two guys flipping “junk” build a brand that’s sold 14M pairs of underwear? Jens Nicolaysen and Chris White (Co-Founders, Shinesty) join Matt Bertulli (CEO, Pela & Lomi) and Katy Mimiari (CEO, Caden Lane) to unpack how their eBay account grew into Shinesty. The secret isn’t strategy. It’s personality. They trace the jump from estate sales to beloved online retailer. One midnight email changed everything overnight. Fart blocking underwear and deviled egg prints became fan favorites. It’s proof that irreverent marketing keeps ecommerce customers opening every message. Shiphero https://9ops.co/shiphero-titans Shoplift https://shoplift.ai/operators SARAL https://www.getsaral.com/special-guided-walkthrough-for-operators Richpanel https://9ops.co/richpanel AppLovin https://www.9operators.com/paid-growth https://applovin.com/9operators | — | ||||||
| 8/26/26 | 10 Best AI Use Cases for Ecommerce in 2026: Ranked by CEOs | Sean Frank (CEO, Ridge), Matt Bertulli (CEO, Pela Case & Lomi), Jason Panzer (President, HexClad), and Mike Beckham (CEO, Simple Modern) rank the ten highest impact ways ecommerce brands are using AI in 2026. The four disagree loudly before landing on a group ranking none of them expected going in. Sean says AI chatbots now handle nearly every routine support ticket. Mike takes it further with a model that predicts each customer’s next purchase and updates hourly.The pattern repeats in content, where generative AI now handles static images at Ridge and Pela for a fraction of the old cost. Powered By Fulfil https://9ops.co/fulfil Saras Analytics https://bit.ly/4a3gzVv Postscript https://9ops.co/postscript Aftersell https://9ops.co/4i3bb5 Richpanel https://9ops.co/richpanel Northbeam https://www.northbeam.io/ Operators Newsletter https://9operators.com/ Operators Portal https://portal.9operators.com/dashboard | — | ||||||
| 8/24/26 | Every Step to Start an Ecommerce Business Revealed: Operators Build (E1) | “We’ve done it before. Can we do it again?” Five executives put half a million dollars on the line to start a new ecommerce brand. Operators Build follows every step, in public. You get the math, the disagreements, and the cost of launching an online business in 2026. This is not dropshipping. We bought inventory, formed an LLC, and registered our domain name: https://getwinks.com The plan? Shopify and paid social (Meta) with online marketplaces like Amazon and new channels like TikTok added as the numbers earn it. Powered By Skio https://9ops.co/skio-9operators Aftersell https://9ops.co/4i3bb5 Omnisend https://www.omnisend.com/9operators SARAL https://calendly.com/maxx-getsaral/operators Motion https://9ops.co/motion-runneth Shoplift https://shoplift.ai/operators Operators Portal https://portal.9operators.com/dashboard Operators Newsletter https://9operators.com/ Curtis covers the category and the year they spent on the product + inventory management (sourcing, co-manufacturer, 3PL). Sean frames subscriptions and the CAC goal. Cody runs email and social-media marketing with AI to keep OpEx low. Mike pushes for constraints while Matt argues for high conviction, one big bet. | — | ||||||
| 8/19/26 | Building Solo Past $1M in Only Year One: Help an Operator Out | Help an Operator Out (HAOO) is a series where real business owners join the podcast with live questions. In this episode, Christopher Francis (Founder & CEO, Home Plunge) brings the hardest problem in year one: growing without doing every job himself. He turned a personal need into a $1.4 million business in a year and a half. The conversation covers pricing and offer strategy. It also gets into Amazon, TikTok Shop affiliates, and AI support. Sean pushes for a sale structure built for a high-consideration purchase. Mike frames the manual support work as margin compression Christopher isn’t tracking. It’s the same problems most seven-figure founders eventually face. Powered By Fulfil https://9ops.co/fulfil Postscript https://9ops.co/postscript Aftersell https://9ops.co/4i3bb5 Richpanel https://9ops.co/richpanel Northbeam https://www.northbeam.io/ Saras Analytics https://bit.ly/4a3gzVv More from the OperatorsOperators Portal https://portal.9operators.com/dashboard Operators Newsletter https://9operators.com/ | — | ||||||
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| 8/13/26 | How Magic Mind Turned a Spreadsheet Into National Retail Domination | “Everyone who said I was too early, they got on my investor updates.” Can product market fit be created, or can you only position yourself to catch it? William Hicks (Co-Founder & CEO, Magic Mind) joins Mike Beckham (CEO, Simple Modern) and Matt Bertulli (CEO, Pela Case & Lomi) to unpack how a Silicon Valley spreadsheet of nootropics became a national retail brand. This episode gets into the real mechanics of product market fit at scale. Raising a seed round took dozens of rejections. Hicks kept those investor relationships warm for years afterward. From there, DTC gave way to national retail distribution. Merchandising discipline mattered more than ad spend. Subscription retention gets a breakdown too, along with the honest math behind CAC payback and lifetime value. Powered By Fulfil https://9ops.co/fulfil AppLovin https://www.9operators.com/paid-growthhttps://applovin.com/9operatorsShoplift https://shoplift.ai/operators SARAL https://calendly.com/maxx-getsaral/operators ShipHero https://9ops.co/shiphero-titans | — | ||||||
| 8/12/26 | Why People Buy: A Practical Guide to Consumer Behavior in Ecommerce | “People buy things to fill gaps in their life.” Sean Frank (CEO, Ridge) and Matt Bertulli (CEO, Pela Case & Lomi) unpack consumer behavior in ecommerce. They cover the emotional triggers behind buying, the offers that convert, and the buying journeys online shopping takes today. The real driver of your marketing strategies is the offer itself, not the checkout experience. People buy out of convenience, fear of loss, identity, and scarcity … long before logic enters the picture. Ridge’s expansion from wallets into rings shows how one brand layered new customer angles onto a single product. Influencer partnerships, social media, user-generated content (UGC), and paid ads each serve a different role in building trust. Powered By Fulfil https://9ops.co/fulfil Aftersell https://9ops.co/4i3bb5 Richpanel https://9ops.co/richpanel Northbeam https://www.northbeam.io/ Saras Analytics https://bit.ly/4a3gzVv Postscript https://9ops.co/postscript Operators Newsletter https://9operators.com/ | — | ||||||
| 8/5/26 | How Ecommerce Founders Get Rich: Exits, Dividends, Debt & Salary | What are the five ways ecommerce owners actually get paid? Sean Frank (CEO, Ridge), Matt Bertulli (CEO, Pela Case & Lomi), Mike Beckham (CEO, Simple Modern), and Curtis Mastko (CEO, Portland Leather Goods) break down five real ways ecommerce operators get paid. Each path trades speed for risk, and none of them is easy money. Valuation sets the ceiling, and buyers lean on EBITDA multiples to get there. Distributions are where most operators get paid, if they resist reinvesting too much. Debt speeds that timeline up, though it comes loaded with risk. The episode ends on salary, pitting one founder’s restraint against another’s ambition. Powered ByFulfilhttps://9ops.co/fulfil Richpanelhttps://9ops.co/richpanelNorthbeamhttps://www.northbeam.io/Saras Analyticshttps://bit.ly/9OP-YtdescPostscripthttps://9ops.co/postscriptAftersellhttps://9ops.co/4i3bb5Operators Newsletterhttps://9operators.com/ | — | ||||||
| 7/30/26 | Inside the Affiliate Marketing Strategy Behind BK Beauty’s Growth | “We ended up selling twenty-two thousand units that day.” How did two founders build a multi-million-dollar brush brand without outside investors?Lisa Jauregui and Paul Jauregui, Co-Founders of BK Beauty, join Matt Bertulli (CEO, Pela Case and Lomi) and Katy Mimiari (CEO, Caden Lane) to break down the affiliate marketing strategy that took a makeup brush brand from a living room operation to millions in sales. No outside funding. No paid influencer deals. Lisa built a beauty audience on YouTube for five years before BK Beauty launched. A brand focused entirely on brushes for years before expanding into new categories. That focus led the brand to handle twenty two thousand orders in a single day, all fulfilled in house. The conversation covers creator tiers inside TikTok Shop, and why margin matters more than almost anything else in ecommerce. Operators Titans is brought to you by AppLovin and Fulfil. Fulfil: The ERP built specifically for DTC and ecommerce brands, integrated with over 400 3PLs so your inventory, purchasing, and financials never fall out of sync. Ridge runs its entire operation on it. See why here: https://9ops.co/fulfil AppLovin: Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth. Or launch your ads today with our exclusive link: https://applovin.com/9operators. | — | ||||||
| 7/29/26 | How to Build a $100M Brand: 8 Rules from Leaders Who Did | “The scale is not going to fix your problems.” What separates a hundred million dollar ecommerce brand from the rest? Sean Frank (CEO, Ridge), Matt Bertulli (CEO, Pela Case & Lomi), Jason Panzer (President, HexClad), and Mike Beckham (CEO, Simple Modern) break down the eight rules to build a hundred million dollar ecommerce brand in 2026. These are not theories: each host has built a brand at this exact scale. Mike breaks down why Trevi chased profitable unit economics for a year before scaling. Sean calls reorder revenue the ultimate cheat code, and explains why he built Ridge around chasing it. Jason closes on hiring rigor, where a LinkedIn check now decides every offer. Powered ByFulfilhttps://9ops.co/fulfil Richpanelhttps://9ops.co/richpanelNorthbeamhttps://www.northbeam.io/Saras Analyticshttps://bit.ly/9OP-YtdescPostscripthttps://9ops.co/postscriptAftersellhttps://9ops.co/4i3bb5Operators Newsletterhttps://9operators.com/ | — | ||||||
| 7/22/26 | Why Founders Have to Become Their Own Best Marketer | Help an Operator Out (HAOO) is a series where real business owners join the podcast with live questions. In this episode, Elaine Tran (Founder & CEO, Dippin’ Daisy’s) brings the hardest problem in owning a factory: keeping the lines running without drowning in inventory. The conversation covers owning a factory versus buying from suppliers, managing excess off-season capacity, and launching a new category without it flopping. Sean makes the case that contract manufacturing for other brands can keep the lines running without adding to her own glut. And everyone lands on the same fix nobody’s using: better ecommerce marketing + merchandising. Powered By Fulfil https://9ops.co/fulfil Richpanel https://9ops.co/richpanel Northbeam https://www.northbeam.io/ Saras Analytics https://bit.ly/9OP-Ytdesc Postscript https://9ops.co/postscript Aftersell https://9ops.co/4i3bb5 Operators Newsletter https://9operators.com/ | — | ||||||
| 7/16/26 | live shoppingDTC operations+3 | Sunil AgrawalMatt Bertulli+1 | ShopLCVGL Group+2 | four countries | live shoppingDTC+5 | AppLovin9operators | 1h 11m 29s | ||
| 7/15/26 | ecommerce logisticsbrand valuation+5 | Roman Khan | Peak21Ridge+5 | — | ecommercelogistics+7 | Fulfil | 1h 17m 12s | ||
| 7/8/26 | business growthpet industry+5 | Garrett Yamasaki | We Love DoodlesOperators Newsletter | — | 8-figure branddog breed+5 | Fulfil | 1h 13m 37s | ||
| 7/2/26 | business growthproduct launch strategy+4 | Will NitzeJess Greenwood | IQBARPela Case+2 | — | IQBARKickstarter+5 | AppLovinCODE | 1h 36m 46s | ||
| 7/1/26 | retail strategywholesale vs retail+3 | Curtis MatskoMatt Bertulli+1 | Portland Leather GoodsPela Case+2 | — | retail storeswholesale+3 | Fulfil | 1h 16m 10s | ||
| 6/24/26 | ecommercegrowth strategy+3 | — | RidgePela Case+6 | — | ecommercegrowth strategy+3 | Fulfil | 1h 08m 46s | ||
| 6/18/26 | ecommerce marketingbrand growth+3 | Jacob Zuppke | WhiskerPela Case+2 | — | Whiskerself-cleaning litter box+3 | AppLovinCODE | 1h 35m 29s | ||
| 6/17/26 | ecommerceproduct expansion+4 | Sean Frank | RidgePela Case+6 | — | RidgeSean Frank+6 | Fulfil | 1h 08m 08s | ||
| 6/10/26 | 3PLecommerce+4 | Matt BertulliMike Beckham+1 | Pela CaseLomi+4 | — | 3PLwarehouse+5 | Fulfil | 1h 14m 08s | ||
Showing 25 of 213
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Distribution & Reach
About the show, platforms, and key insights.
Distribution & Reach
About the show, platforms, and key insights.
Audience
adults, professionals
Key insights
What the show covers
- secrets of successful brands
- insider knowledge sharing
- stories from top entrepreneurs
- eCommerce industry trends
Audience interests
- eCommerce strategies and insights
- entrepreneurship success stories
- business growth tactics
- networking with industry leaders
Platform reach
- no platforms detected yet
- unknown follower count
- limited distribution information
- potential for broad reach
Publishing consistency
- 179 episodes produced
- active for 3 years
- weekly or more episodes
- consistent content delivery
Chart history for Operators
Peaked at #16 in ID, currently #16 in ID.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| ID | — | #16 | #16 | — |
| AR | — | #16 | #16 | — |
| CL | — | #19 | #19 | — |
| AT | — | #21 | #21 | — |
| PL | — | #24 | #24 | — |
| AR | — | #48 | #48 | — |
| CZ | — | #52 | #52 | — |
| HU | — | #56 | #56 | — |
| SG | — | #60 | #60 | — |
| GR | — | #61 | #61 | — |
| Australia | — | #67 | #67 | — |
| TH | — | #69 | #69 | — |
| Canada | — | #85 | #85 | — |
| CL | — | #89 | #89 | — |
| Ireland | — | #92 | #92 | — |
| ID | — | #93 | #93 | — |
| MY | — | #94 | #94 | — |
| IL | — | #108 | #108 | — |
| AT | — | #110 | #110 | — |
| Italy | — | #121 | #121 | — |
Chart Positions
26 placements across 21 markets.
Chart Positions
26 placements across 21 markets.