New Product Launch Playbook Behind 9-Figure Ecommerce Brands

About this episode

The episode discusses strategies for creating and launching new ecommerce products with insights from industry leaders.

“Marketing’s job gets a lot easier when they have new products to sell.” Curtis Matsko (CEO, Portland Leather Goods) and Katy Mimari (CEO, Caden Lane) join Matt Bertulli (CEO, Pela Case and Lomi) to tackle one of our most requested topics. How to create and launch new ecommerce products. Each host brings a unique perspective. Curtis runs a 280k square-foot production facility and releases fresh products three times a week. Katy built Caden Lane into a 5,000-SKU brand by staying obsessed with what moms want next. Matt’s approach is on-demand, sustainable manufacturing balanced with high-velocity releases for new variants, colors, and sizes. Together, they unpack the art + data behind merchandising large catalogs, when to raise prices versus when to hold, and how to know when to kill a product before it quietly bleeds your business dry. Plus, Curtis reveals his secret (selling) weapon — an Insiders Facebook Group with +200k members. Powered By Fulfil https://bit.ly/3pAp2vu Northbeam https://www.northbeam.io/ Aftersell https://9ops.co/4i3bb5 Saras Analytics https://bit.ly/9OP-Ytdesc Postscript https://9ops.co/postscript Richpanel https://9ops.co/richpanel Operators Newsletter…

People in this episode

Host: Matt Bertulli

Guests: Curtis Matsko, Katy Mimari

Topics covered

• product launch
• ecommerce
• marketing strategy
• sustainable manufacturing
• merchandising
• business growth

Keywords

• ecommerce
• product launch
• marketing
• sustainable manufacturing
• business strategy
• merchandising
• pricing strategy

Sponsors

Fulfil, Northbeam, Aftersell, Saras Analytics, Postscript, Richpanel, Operators Newsletter

Mentioned in this episode

Organizations: Portland Leather Goods, Caden Lane, Pela Case, Lomi

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