The Missing Layer Between Strategy and Execution in Marketing with Charral Izhiman
About this episode
Charral Izhiman discusses the disconnect between marketing strategy and execution in organizations.
Text us your thoughts on the episode or the show! What if the biggest marketing problem in your organization isn't the marketing team at all? In this episode, Michael Hartmann sits down with Charral Izhiman, Head of Marketing at Bayobab and author of The Marketing Movement, for a conversation about why so many organizations still misunderstand what marketing is supposed to do, and what it takes to fix that from both sides. Charral's perspective is refreshingly different. Her book isn't writte...
People in this episode
Host: Michael Hartmann
Guest: Charral Izhiman
Mentioned in this episode
Organizations: Bayobab
Books & works: The Marketing Movement
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