We Lost HUNDREDS of Units to This Mistake

We Lost HUNDREDS of Units to This Mistake

January 7, 2026 · 29 min · Episode 51

About this episode

Paige Hope discusses the operational challenges of scaling a hormone-safe beauty brand and the lessons learned from a costly mistake.

What does it really take to build a hormone-safe beauty brand that can survive the move from startup to scale? Paige Hope, CEO of Elan Pure, joins Jared Ward to pull back the curtain on the "no-fluff" operational reality of the skincare industry, including a crystallization crisis that cost the brand hundreds of units. We break down the raw economics of US manufacturing, how to negotiate 3PL labor fees, and why a lean team of contractors often outperforms a bloated payroll. Meet Paige H...

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