The Future of OMS Marketing: Harnessing AI and Digital Strategy (podcast ep. 201)
About this episode
The episode discusses how AI and digital strategies are transforming marketing in oral surgery practices.
In this episode of the Oral Surgery Admins Timeout podcast, hosts Jamie Leos ( OMS Powerhouse Consulting ) and Nathan Greenberg ( Firm Media ) explore how modern marketing and AI are transforming OMS practices . Guest Chris Suchánek ( Firm Media ) shares insights from years of working with oral surgery practices , highlighting challenges in shifting from referral-based growth to direct patient acquisition. He explains why strong brand positioning , smart digital strategies, and mixed media campaigns are crucial for standing out in a competitive market. Chris also discusses how AI enables faster competitor analysis, tailored content , and precise audience targeting, saving practices time and money. The conversation dives into practical tips for converting leads , leveraging front office staff , and integrating online and offline touchpoints to build lasting patient relationships. A must-listen for OMS professionals eager to harness AI and elevate their marketing game.
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