Couples Don't Care About Your Instagram
About this episode
The episode discusses shifting trends in wedding photography and videography, the role of content creators, and client communication challenges.
Spring has finally sprung, and the wedding season is officially waking up! In this week's episode, we’re back on the sofa to tackle some of the biggest shifting trends in the wedding photography and videography industry. Liam kicks things off by sharing his experience working alongside a dedicated content creator at a recent London wedding. Have content creators just become a normal part of the day, or is the hype starting to fade? We also dive deep into the latest Bridebook survey to find out what couples are actually looking for right now. Spoiler alert : they don't care about your social media following, and the "editorial" trend might not be as dominant as Instagram makes it seem. We also tackle the frustrating reality of getting "ghosted" by couples after seemingly perfect Zoom meetings. Are we making it too hard for clients to book us? We discuss the power of WhatsApp, ditching 20-page PDF brochures, and streamlining your workflow to capture leads while they're hot. Plus, Bee shares the wild ChatGPT strategy she’s using to completely retrain their confused Instagram algorithm, Pete questions if it's finally time to stop hoarding terabytes of old raw footage due to…
More episodes of Our Creative Commune
- Is the summer booking lull actually real?
- Heatwaves, Paying for Privacy, and Turning Four
- Finally putting our prices up!
- Do Your Couples Actually Feel Cared For?
- Less Website, More Bookings
- Please, stop making it so hard to book you
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