Cold Email Is Becoming An Engineering Problem ft. Swagatam Maji
About this episode
The episode discusses innovative cold email strategies and lead generation techniques with guest Swagatam Maji.
In today's episode, I chat with Swagatam, GTM engineer at oneaway, about collapsing 12 Clay tables into one and routing leads into 12 campaigns from a single source of truth—a restructure that produced 223 interested replies at a 7.12% interest rate in 30 days for a major data provider client. The campaign had five angles: showing US founders that the tool already had their colleagues' phone numbers as a proof-of-data move, a competitor angle using BuiltWith to reference what tools they were already running, and three more cuts based on sales team size pulled from AIR.com—a database worth knowing for its 30-day data refresh. Swagatam's path here is one of the more unusual ones on the show: skipped campus placements after graduating in 2022 because he was already deep into cold email, joined a Netherlands-based agency, then spent two years at Instantly handling 90-100 support tickets a day and building the AI support agent that now handles the majority of their inbound queries before escalating to a human. Two years of watching exactly where people break down at scale turned out to be a better GTM education than most get deliberately. His prediction: saturation keeps climbing…
People in this episode
Host: Saurav Gupta
Guest: Swagatam Maji
Topics covered
- cold email
- lead generation
- GTM strategy
- data enrichment
- sales campaigns
Mentioned in this episode
Organizations: oneaway, AIR.com, BuiltWith, Instantly
Places: Netherlands
More episodes of Outbound Wizards by SalesRobot
- Most People Are Learning The Wrong Skills ft. Carly Louw
- The Real GTM Edge Has Nothing To Do With Tools ft. Omar Farghaly
- This Is What Modern Community-Led Growth Looks Like ft. Juan Luis Ramirez
- Don’t Become A GTM Engineer In 2026 ft. Enzo Carasso
- The GTM Industry Has A Shiny Object Problem ft. James Barrell
- Great Content Converts Better Than Outreach, Here's Why ft. Tiffany Spahl-Nally
Explore listener stats, chart rankings, contacts and more on the Outbound Wizards by SalesRobot podcast page.