Cold Email Is Becoming An Engineering Problem ft. Swagatam Maji

About this episode

The episode discusses innovative cold email strategies and lead generation techniques with guest Swagatam Maji.

In today's episode, I chat with Swagatam, GTM engineer at oneaway, about collapsing 12 Clay tables into one and routing leads into 12 campaigns from a single source of truth—a restructure that produced 223 interested replies at a 7.12% interest rate in 30 days for a major data provider client. The campaign had five angles: showing US founders that the tool already had their colleagues' phone numbers as a proof-of-data move, a competitor angle using BuiltWith to reference what tools they were already running, and three more cuts based on sales team size pulled from AIR.com—a database worth knowing for its 30-day data refresh. Swagatam's path here is one of the more unusual ones on the show: skipped campus placements after graduating in 2022 because he was already deep into cold email, joined a Netherlands-based agency, then spent two years at Instantly handling 90-100 support tickets a day and building the AI support agent that now handles the majority of their inbound queries before escalating to a human. Two years of watching exactly where people break down at scale turned out to be a better GTM education than most get deliberately. His prediction: saturation keeps climbing…

People in this episode

Host: Saurav Gupta

Guest: Swagatam Maji

Topics covered

• cold email
• lead generation
• GTM strategy
• data enrichment
• sales campaigns

Keywords

• cold email
• lead routing
• campaign strategies
• data provider
• GTM education
• AI support agent
• sales team size

Mentioned in this episode

Organizations: oneaway, AIR.com, BuiltWith, Instantly

Places: Netherlands

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