Most People Are Learning The Wrong Skills ft. Carly Louw

About this episode

Carly Louw discusses her journey and insights on building effective outbound systems for recruitment agencies.

In today's episode, I chat with Carly, GTM engineer at Mako Professionals, about building outbound systems for recruitment agencies—first for Evolution Group in the Netherlands placing financial staff, now for Mako Professionals in the US sourcing SAP and Oracle architects. The standout workflow is a Clay-based candidate scoring table that scrapes job posts and candidate profiles, runs an AI match score, and only pushes the best-fit candidates into outreach sequences—with recruiters signing off on the results and being genuinely happy with the quality. From there, leads flow into a Lemlist sequence combining emails, LinkedIn, phone calls, and voice notes. Carly's path in is one of the more unexpected ones: operations assistant at a financial immigration company, got a cold LinkedIn message from an agency called Blueprints, everyone told her it was a scam, she followed her gut anyway, met Rayyan Khan who trained her, and hasn't looked back since. Her prediction: email is getting harder, LinkedIn is where the opportunity is growing, and automation through tools like Make is going to be the real differentiator as CRM and ATS integrations get smarter. Her advice cuts in two…

People in this episode

Host: Saurav Gupta

Guest: Carly Louw

Topics covered

• outbound recruitment
• candidate scoring
• GTM engineering
• automation tools
• LinkedIn strategies
• workflow optimization

Keywords

• recruitment
• candidate profiles
• AI match score
• outreach sequences
• automation
• GTM engineer
• LinkedIn
• email marketing

Mentioned in this episode

Organizations: Mako Professionals, Evolution Group, Blueprints

Products: Clay, Lemlist, Make

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