Why discount offers don’t work?
About this episode
This episode explores the reasons why discount offers fail in the B2B technology and life science capital equipment sectors.
Join this episode to understand why discount offers and promotions often fail to drive sales in the high-value B2B technology and life science capital equipment space. You will learn the critical differences between B2C consumer goods and B2B technology purchasing decisions, and discover the unintended consequences of using discounts, which often include devaluing your product and eroding long-term profits.
Topics covered
- discount offers
- B2B sales
- promotions
- capital equipment
- technology purchasing decisions
- long-term profits
Mentioned in this episode
Organizations: Red Box Direct
Products: B2B technology, life science capital equipment, B2C consumer goods
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