Stop Copying Your Competitors and Start Building Around Your Purpose

Stop Copying Your Competitors and Start Building Around Your Purpose

From Outsource to Profits Podcast by Jamie Shanks

April 13, 2026 · 12 min · Season 1 · Episode 140

About this episode

Matt Hansen joins to discuss the importance of building a growth plan around core purpose rather than just chasing growth.

Episode 139 Chasing growth without a clear reason is one of the fastest ways to build a business that exhausts everyone and rewards no one. This episode breaks down how to reverse-engineer a growth plan from your core purpose, why discipline and accountability have to come before vision, and what separates founders who scale sustainably from those who just get bigger. ABOUT THE HOST: Jamie Shanks is the founder of Get Levrg and host of Outsource to Profits. Across three agencies and decades of hard lessons, Jamie has seen firsthand what happens when growth becomes the goal rather than the outcome, and now he helps founders build the systems and leverage that make scaling intentional. LinkedIn: https://www.linkedin.com/in/jamestshanks/ ABOUT THE GUEST: Matt Hansen is a Professional EOS Implementer with EOS Worldwide and a seasoned business leader who has created hundreds of millions in shareholder value across industries ranging from aerospace to manufacturing. A holder of nine US patents, he now brings that same depth of operational and strategic experience to help entrepreneurial teams cut through chaos and build businesses that actually deliver what their founders envisioned…

People in this episode

Host: Jamie Shanks

Guest: Matt Hansen

Topics covered

  • business growth
  • core purpose
  • sustainable scaling
  • discipline
  • accountability

Keywords

  • business strategy
  • founders
  • growth mindset
  • entrepreneurship
  • scaling

Mentioned in this episode

Organizations: EOS Worldwide

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