S6 Episode 1 - Exiting Corporate and Building Your Own Brand with Deahna Joi Moore
About this episode
Deahna Joi Moore discusses her journey from corporate life to building her own brand focused on financial wellness and empowerment.
Deahna Joi is a holistic financial wellness strategist, seasoned accountant, grant writer, author, and 12-year yogi who brings heart and healing to every budget. With 17 years in accounting and a grant-writing journey that began with scholarship applications in high school, she’s helped individuals and organizations unlock funding, rewrite money stories, and build financial legacies. As the founder of Deahna Joi LLC and the joyful & educational brand Budgets by Joi, her mission is deeply personal—her parents gave her the middle name Joi, and she’s made it her purpose to bring that same joy into finances. As former Girl Scout Leader, and AAU girls basketball coach, and seeing majority girls continue to college she aspired to help in the best way she knew how. Through soulful money guidance, she merges numbers and mindfulness to help people feel empowered, not overwhelmed. A third-generation entrepreneur and proud auntie, Deahna Joi builds out financial literacy programs for nonprofits and communities, integrating trauma-informed education, operational clarity, and mindset shifts that heal financial trauma and restore confidence. Whether in workshops, speaking, project budget…
People in this episode
Guest: Deahna Joi Moore
Mentioned in this episode
Organizations: Deahna Joi LLC, Budgets by Joi
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