About this episode

John Corcoran discusses how podcasts can be used as a tool for building meaningful business relationships rather than just focusing on downloads.

John Corcoran is the Co-founder and CEO of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. He helps clients generate ROI through its done-for-you podcast service. Since 2012, John has hosted the Smart Business Revolution Podcast , interviewing hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. He is also a recovering attorney, an author, a former White House writer, and a speechwriter for the Governor of California. Over his career, John worked in Hollywood, the heart of Silicon Valley, and ran his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. In this episode… Many business owners launch podcasts hoping to build an audience, gain visibility, or create a steady stream of content. But the real opportunity often comes from something less obvious — using the podcast as a structured way to build meaningful business relationships. What's the result when the goal is not more downloads, but better conversations? The answer is that podcasting becomes a business development tool built…

People in this episode

Host: Pat Mancuso

Guest: John Corcoran

Topics covered

• podcasting
• business relationships
• B2B marketing
• ROI generation
• strategic partnerships
• conversations over downloads

Keywords

• podcast
• business development
• networking
• B2B
• ROI
• strategic connections
• conversations

Mentioned in this episode

Organizations: Rise25

Books & works: Smart Business Revolution Podcast

More episodes of Owner's Profit Playbook

• Your Exit Plan is a Lie · April 29, 2026 · 44 min
• The Flexmethod, Retirement, and the Fear No One Talks About · April 22, 2026 · 51 min
• How Business Owners Can Turn Roth Accounts Into Tax-Free Wealth · April 15, 2026 · 44 min
• The Tax Game Most Business Owners and High Earners Are Losing (And Don't Even Know It) · April 8, 2026 · 49 min
• Business Valuation Secrets: How To Increase Your Company's Worth · April 1, 2026 · 47 min
• How To Lower Employee Health Benefits Costs Without Losing Coverage · March 25, 2026 · 50 min

Explore listener stats, chart rankings, contacts and more on the Owner's Profit Playbook podcast page.