About this episode

Austin Gray discusses customer acquisition costs and effective Facebook advertising strategies with Jacob Neffendorf.

Want a real land‑clearing business doing $20k–$40k months instead of random jobs? Join the free OWNR OPS Skool group for land clearing & forestry mulching owners. Inside you'll get: – The OPS Kickstarter roadmap to your first consistent $10k–$20k months – Real pricing examples & bid breakdowns from our own jobs – Weekly live trainings and Q&A specific to land clearing. Apply here: https://www.skool.com/ownrops Most land-clearing operators running Facebook ads are tracking the wrong metric. In this episode, Austin Gray sits down with Jacob Neffendorf — founder of Rise Online, a growth agency for land clearing businesses — to break down the real math behind paid advertising: customer acquisition cost, lifetime value, and the ratio that tells you if your ads are actually working. What you'll learn: How to calculate your true cost to acquire a paying customer The CAC-to-LTV ratio every operator should know Why speed to lead has a bigger impact on revenue than most realize How to grow without touching your own money What to look for when setting up your first Facebook ad campaign Land clearing business has some of the best margins out there — but only if you know your…

People in this episode

Host: Austin Gray

Guest: Jacob Neffendorf

Topics covered

• customer acquisition cost
• Facebook ads
• land clearing business
• advertising metrics
• business growth
• marketing strategies

Keywords

• customer acquisition cost
• CAC-to-LTV ratio
• Facebook ad campaign
• land clearing
• business growth
• advertising metrics

Sponsors

Jobber, Home Service Bookkeeping Pros

Mentioned in this episode

Organizations: Rise Online

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• AI and Simple Systems for Land Clearing Businesses · April 3, 2026 · 1h 41m
• What Titans of Land Clearing Business Do Differently · March 27, 2026 · 57 min
• Stay Booked Without Burning Out: How to Price Jobs Right · March 20, 2026 · 51 min
• Stay Booked Without Burning Out (Scheduling & Capacity for Land Clearing) · March 13, 2026 · 1h 6m

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