
How Much It Costs to Get a Customer With Facebook Ads
From OWNR OPS Podcast by Austin Gray @theownerop
April 24, 2026 · 50 min · Season 3 · Episode 17
About this episode
Austin Gray discusses customer acquisition costs and effective Facebook advertising strategies with Jacob Neffendorf.
Want a real land‑clearing business doing $20k–$40k months instead of random jobs? Join the free OWNR OPS Skool group for land clearing & forestry mulching owners. Inside you'll get: – The OPS Kickstarter roadmap to your first consistent $10k–$20k months – Real pricing examples & bid breakdowns from our own jobs – Weekly live trainings and Q&A specific to land clearing. Apply here: https://www.skool.com/ownrops Most land-clearing operators running Facebook ads are tracking the wrong metric. In this episode, Austin Gray sits down with Jacob Neffendorf — founder of Rise Online, a growth agency for land clearing businesses — to break down the real math behind paid advertising: customer acquisition cost, lifetime value, and the ratio that tells you if your ads are actually working. What you'll learn: How to calculate your true cost to acquire a paying customer The CAC-to-LTV ratio every operator should know Why speed to lead has a bigger impact on revenue than most realize How to grow without touching your own money What to look for when setting up your first Facebook ad campaign Land clearing business has some of the best margins out there — but only if you know your…
People in this episode
Host: Austin Gray
Guest: Jacob Neffendorf
Topics covered
- customer acquisition cost
- Facebook ads
- land clearing business
- advertising metrics
- business growth
- marketing strategies
Keywords
- customer acquisition cost
- CAC-to-LTV ratio
- Facebook ad campaign
- land clearing
- business growth
- advertising metrics
Sponsors
Jobber, Home Service Bookkeeping Pros
Mentioned in this episode
Organizations: Rise Online
More episodes of OWNR OPS Podcast
- How Owner Operators Can Hire Better · June 12, 2026 · 48 min
- The Decision Filter Every Land Clearing Business Owner Needs · June 5, 2026 · 46 min
- OWNR vs. Operator: The Mindset Shift for Scalable Growth · May 29, 2026 · 49 min
- How This 24 YR Old Tree Service OWNR Grew $400k to $850k · May 22, 2026 · 45 min
- Why Your Ads Aren't Working (And How to Fix Them) · May 15, 2026 · 1h 7m
- The Decision-Making Framework Every Owner-Operator Needs · May 8, 2026 · 37 min
Explore listener stats, chart rankings, contacts and more on the OWNR OPS Podcast podcast page.