About this episode

The episode discusses the factors influencing investor trust in mutual funds beyond just good returns.

Do good returns automatically make a mutual fund trustworthy? In this episode of Paisa Vaisa, Anupam Gupta speaks with Mitu Samar, founder of Eminence Strategy Consulting, about what really drives investor trust in mutual funds. Drawing from research involving approximately 1,200 respondents across India, Mitu reveals why performance may only be the starting point. One in three investors said they trust a fund house’s reputation more than their own knowledge, while 46% of Gen Z respondents said they may consider switching after sustained negative news even when returns are good. The conversation explores the growing importance of fund-manager credibility, brand familiarity, clear communication, customer experience and leadership visibility. Mitu also explains why newer investors often depend on external signals, how women and men evaluate financial brands differently, and why advisors continue to remain an important source of investment guidance. Anupam and Mitu also discuss the mistakes asset management companies make while communicating with existing investors, the challenges investors face during redemptions and life-stage changes, and what AMCs must do to earn long-term…

People in this episode

Host: Anupam Gupta

Guest: Mitu Samar

Topics covered

• mutual funds
• investor trust
• fund-manager credibility
• financial brands
• investment guidance

Keywords

• mutual funds
• investor trust
• fund performance
• financial brands
• investment advice

Mentioned in this episode

Organizations: Eminence Strategy Consulting

More episodes of Paisa Vaisa with Anupam Gupta

• Why Gold Loans Are Booming in India | Shripad Jadhav | Paisa Vaisa · September 6, 2026 · 40 min
• Beyond Stocks: Alternatives, Global Investing & GIFT City | Sachin Sawrikar | Paisa Vaisa · August 30, 2026 · 43 min
• India’s Growth Story Is Intact But the Market Leaders Are Changing | Jitendra Gohil | Paisa Vaisa · August 23, 2026 · 49 min
• India’s REIT Opportunity with Amit Shetty on Commercial Real Estate and GCC Growth | Paisa Vaisa · August 16, 2026 · 41 min
• Why Chasing Returns Hurts Serious Investors in PMS and AIFs | Vaibhav Agrawal | Paisa Vaisa · August 9, 2026 · 38 min
• Managing India’s Crorepatis with Sandeep Jethwani on Wealth Management for HNIs | Paisa Vaisa · July 26, 2026 · 51 min

Explore listener stats, chart rankings, contacts and more on the Paisa Vaisa with Anupam Gupta podcast page.