About this episode

Comedian Sally Anne Fellows attempts to sell a priceless Semper Augustus bulb during the height of Tulip Mania.

Haarlem, the Dutch Republic, February 1637. Tulip Mania is at fever pitch, and comedian Sally Anne Fellows has been handed a single Semper Augustus bulb worth more than an Amsterdam townhouse. The job: sell it at auction for at least 5,000 guilders before sundown, pocket a fat cut, and get out before the most famous bubble in history finally pops. Sally's qualifications for surviving the floral gold rush: she's good at digging holes, brilliant at shouting her wares, and a self-confessed natural at choosing bright colours. Her actual plan is something else entirely. She decides the way to flog a priceless flower is to tell absolutely everyone she has it, swear them all to secrecy, and let the rumour do the selling. With the market wobbling and a day at most before the panic reaches Haarlem, the only question is whether a Pied-Piper sales pitch can outrun a crash that history already knows the ending to. Tulip Mania ran from 1634 to 1637, when the Dutch Republic had the highest per-capita income on Earth and a single flower bulb became a status symbol worth a fortune. The most prized varieties, the Admirals and the Lords, owed their flamed two-tone petals to a mosaic virus nobody…

Explore listener stats, chart rankings, contacts and more on the PastMaster: Reshaping History podcast page.