Inside the Alaska–Hawaiian Merger: Shipping a Multi-Brand Experience in 10 Months
About this episode
The episode discusses the challenges and strategies involved in the Alaska Airlines and Hawaiian Airlines merger within a tight 10-month timeline.
Send us feedback or episode suggestions. The Alaska Airlines and Hawaiian Airlines merger came with physical and regulatory deadlines that dictated an inflexible 10-month delivery window for digital and design work. With the timeline tied to real-world change, combined design, product, and engineering teams had to build and ship alongside a transformation that was already in motion. Chris Strahl talks with Noelle Lansford and Forrest Akemann about what it took to deliver a multi-brand experie...
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