7 Revenue Killers That Sank a 240-Year-Old Newspaper (And How to Fix Them)

7 Revenue Killers That Sank a 240-Year-Old Newspaper (And How to Fix Them)

January 20, 2026 · 29 min · Episode 85

About this episode

The episode analyzes the mistakes of the Pittsburgh Post-Gazette and offers solutions for building a profitable publication.

In this episode of the Paywall Podcast powered by Leaky Paywall, Pete and Tyler conduct a detailed teardown of the Pittsburgh Post-Gazette, analyzing its visitor experience, subscription models, and operational challenges. Learn the seven specific mistakes this legacy giant is making and, more importantly, how you can avoid them to build a frictionless, profitable publication.

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