Escaping the Discount Trap: Why Your Promo is Killing Your Email List
About this episode
This episode discusses the pitfalls of discount promotions and offers a smarter approach to targeting customers without harming email lists.
We’ve all been there: a holiday hits, you need a revenue bump, and you blast a "50% Off" coupon to everyone. It feels like a win until you see the data. In this episode of the Paywall Podcast powered by Leaky Paywall , we deconstruct a real-world Valentine’s Day campaign that traded 400 unsubscribes for just 80 sales. We’re sharing the exact blueprint for a smarter promo—one that uses compressed deadlines , embedded newsletter slots , and conditional display notices to target the right people without the "spam" feel. Plus, a first look at how to use the new Leaky Paywall Insights to find the readers who are actually ready to buy.
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