PCB Chat 159: AJ Cooper and Itera Aim to Retire the Respin

PCB Chat 159: AJ Cooper and Itera Aim to Retire the Respin

July 20, 2026 · 19 min · Episode 373

About this episode

AJ Cooper discusses Itera's groundbreaking technology that aims to eliminate PCB design respins.

What if PCB design respins were a thing of the past? What if updating hardware was as easy as updating software? Itera CEO AJ Cooper co-founded the company to address this exact issue. And now, Itera has developed the world's first "fluid" PCB that can rewire itself in real time. AJ will discuss this groundbreaking technology in his PCB West keynote speech, "It's Time to Retire the Respin." In this episode of PCB Chat, AJ discusses his prior work with Lyft and Uber, his efforts to eliminate PCB design respins once and for all, and the ramifications of this "liquid metal" technology on hardware design. He also provides a preview of his PCB West keynote, which takes place at 11 a.m. on Sept. 30 at the Santa Clara Convention Center.

People in this episode

Guest: AJ Cooper

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Mentioned in this episode

Organizations: Itera, Lyft, Uber

Places: Santa Clara Convention Center

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