Why Every Org Should Be Investing in Predictive AI

About this episode

The episode discusses the importance of investing in predictive AI for businesses to enhance decision-making and operational efficiency.

Businesses are pouring millions into generative AI—chatbots, copilots, “agents”—while quietly ignoring the other half of the AI stack that’s been delivering measurable value for decades. Predictive AI doesn’t write poetry. It predicts who’s going to churn, which transaction is fraud, and which customer is worth contacting. It calculates probabilities and helps you act on them at scale. Not glamorous. Just effective. In this conversation, Eric Siegel—author of The AI Playbook and founder of Ma...

People in this episode

Guest: Eric Siegel

Topics covered

• Predictive AI
• Generative AI
• Business Value
• Customer Churn
• Fraud Detection

Keywords

• AI Playbook
• business strategy
• data analysis

Mentioned in this episode

Products: Predictive AI, Generative AI

Books & works: The AI Playbook

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