Brittany Irwin, AI Engineering Manager, NFI Industries: Why Your AI Rollout Isn't Really About AI
About this episode
Brittany Irwin discusses the challenges organizations face in implementing AI and the importance of business readiness over technology readiness.
On this episode of People Solve Problems, host Jamie Flinchbaugh welcomes Brittany Irwin, Applications and AI Engineering Manager at NFI Industries. With an industrial engineering degree from the University of Pittsburgh’s Swanson School of Engineering and a career spanning large-scale third-party logistics and fast-moving B2B SaaS startups, Brittany offers a grounded view of how people, processes, and technology fit together. The conversation centers on a theme she has presented publicly, including at the Lehigh CSCRL Spring Symposium: how organizations move AI from hype to habit. Brittany makes a case that runs counter to a common assumption. Most AI and automation efforts in logistics do not stall because the technology falls short, she explains, but because the business was never ready for it. The industrial engineering instinct to find waste and standardize it is the same discipline AI demands, since a tool can only return a reliable output when it is given a reliable input. So before moving any process toward automation, Brittany asks a pointed set of questions: where the process begins and ends, what the top exceptions are and why they happen, and whether any of it is…
People in this episode
Host: Jamie Flinchbaugh
Guest: Brittany Irwin
Topics covered
- AI implementation
- logistics
- automation
- business readiness
- industrial engineering
- process standardization
Keywords
- AI rollout
- automation challenges
- logistics industry
- business processes
- industrial engineering
- standardization
- technology adoption
Mentioned in this episode
Organizations: NFI Industries, University of Pittsburgh
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