156% More App Subscribers in Six Months! Here’s How We Did It

About this episode

This episode discusses how a business achieved a 156% increase in app subscribers in six months through data-driven customer segmentation and personalized advertising.

Download your free Tier 11’s nCAC calculator at: https://www.tiereleven.com/ncac How do you acquire new customers without frustrating the ones you already have? It’s a delicate balance that’s harder than it seems, especially when you think you've reached your market saturation. In this episode, we revisit a case study of a business that thought it had tapped out its market but was still able to scale quickly and profitably. We offered data-driven customer segmentation, personalized ads, and targeted creative hooks.  Our results within about six months included a 52.7% year-over-year increase in total subscribers, nearly 20% growth in web subscribers despite a price increase, and 156% growth in app subscribers.  In This Episode: - New customer acquisition and targeting challenges - How data-driven insights helped scale memberships - Solution: personalizing ad creatives and hooks by state - Results and key takeaways from the case study Mentioned in the Episode: Partner with Tier 11’s Marketing Experts: https://www.tiereleven.com/apply   Tier 11’s Data Suite https://www.tiereleven.com/what-we-do/data-suite    Listen to This Episode on Your Favorite Podcast…

People in this episode

Host: Ralph Burns

Topics covered

• customer acquisition
• data-driven marketing
• app growth
• case study
• advertising strategies

Keywords

• new customer acquisition
• targeting challenges
• data-driven insights
• personalizing ad creatives
• case study results

Mentioned in this episode

Products: nCAC calculator, Tier 11’s Data Suite

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