Why Pausing Meta Ads Based on CPA Is a BIG Mistake!

About this episode

This episode discusses the pitfalls of pausing Meta ads based on CPA and offers insights into optimizing ad strategies.

Has your business growth stalled? You need to audit all aspects of your marketing strategy to uncover the reasons. We are giving away our $10,000 audit process to a few brands.  Book your spot: https://www.tiereleven.com/audit   Ever been told to cut your losers and let your winners run? It sounds simple enough, but what if this popular advice is actually hurting your ad performance? In today’s episode, we’ll uncover why focusing on CPA (Cost Per Acquisition) might be misleading and what you should do instead to optimize your ad strategy. Tier 11’s John Moran walks us through an experiment where we tested ad sequencing and creative strategies. The results prove that cutting ads based purely on CPA could cost you more than you think.  We’ll also break down the right approach to assessing ad performance in the Andromeda era and how understanding traffic stages can completely change the way you think about your ad spend. In This Episode: - Meta Andromeda’s changes after recording the episode - The dangers of cutting your “losers” based on CPA  - Case study: Cold traffic trends and clicks to add carts - Examples of user journeys when running UGC ads - Why you…

People in this episode

Host: Ralph Burns

Topics covered

• Meta Ads
• Cost Per Acquisition
• Ad Performance
• Marketing Strategy
• Traffic Stages

Keywords

• audit process
• cutting losers
• ad sequencing
• creative strategies
• user journeys
• UGC ads

Mentioned in this episode

Products: Andromeda, Meta Andromeda’s, Meta

Books & works: Partner With Our Digital Marketing Experts, Stop Pausing Ads, The Funnel Is Dead

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