About this episode

This episode discusses the importance of data-driven CRO strategies and reveals insights from a live CRO audit.

Stop losing revenue after the click! Let’s find the leak before your next ad. Get your free CRO audit at: https://www.tiereleven.com/cro/service Are you optimizing your site based on what looks good or what actually converts? Most brands are bleeding revenue because their CRO strategy starts with design opinions instead of hard data. If you're copying competitor layouts or A/B testing button colors without first identifying your true 'metric on fire,' you're solving the wrong problem. In this episode, Tier 11's CRO lead, Ned MacPherson, is back for part two of our three-part series. Ned walks through a live data presentation covering engagement rates, funnel drop-off analysis, mobile vs. desktop conversion gaps, AOV benchmarks, and demographic distribution modeling. We also review a real-world case where a brand's mobile add-to-cart rate was nearly half that of desktop, despite a good landing page design. If your CRO audit isn't moving the needle, this episode will show you what you're missing and how to find the one metric that, if fixed, creates a disproportionate impact on your entire funnel. What you’ll learn: - Why copying competitor designs is a dangerous CRO mistake - How…

People in this episode

Host: Tier 11

Guest: Ned MacPherson

Topics covered

• CRO audit
• conversion rate optimization
• e-commerce
• data analysis
• mobile vs. desktop
• engagement rates

Keywords

• CRO audit
• conversion rate
• engagement rates
• AOV benchmarks
• mobile conversion
• funnel analysis

Mentioned in this episode

Organizations: CRO

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