Catch up with Dom Hodgson

Catch up with Dom Hodgson

From Pet Accountant Podcast by Victoria Clark

May 18, 2026 · 36 min · Episode 121

About this episode

Vicky and Dom discuss the importance of proper pricing in the pet industry and how it affects business sustainability and growth.

Are you pricing your services based on your value, or based on what everyone else charges? In this episode, Vicky is joined by pet business coach Dom Hodgson for an honest conversation about pricing, confidence and sustainability in the pet industry. Too many pet professionals fall into the trap of undercharging in an effort to stay competitive. But as Dom explains, constantly competing on price often leads to burnout, frustration and businesses that struggle to grow. Together, Vicky and Dom discuss why charging properly isn’t just good for your business — it’s essential for delivering a high-quality service and building a sustainable future. In this episode, we cover: Why so many pet business owners undercharge The dangers of copying competitors’ pricing How perceived value affects what clients are willing to pay Why affluent pet owners will invest in premium services The importance of niching down and attracting the right clients How confidence in your pricing changes your business mindset This episode is a powerful reminder that there are clients out there willing to pay for exceptional service if you position yourself correctly. If you’re tired of competing on price and want…

People in this episode

Host: Victoria Clark

Guest: Dom Hodgson

Topics covered

  • pricing strategies
  • pet industry
  • business growth
  • sustainability
  • confidence in pricing
  • value perception

Keywords

  • pet business
  • undercharging
  • premium services
  • client value
  • business mindset

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