235: The 5 Ways Off Location Events Make You Money (Beyond Day-of Sales)

About this episode

Candace discusses the benefits of off-location events for independent pet businesses and shares strategies for maximizing their impact.

What if your best new customers aren't finding you online - they're walking right past a tent at a farmer's market, and you're just not there? Pop-up events, farmer's markets, street fairs, 5K runs, community festivals - when done right, they're one of the most powerful, affordable, and underutilized tools in an independent pet business's playbook. Candace is sharing exactly what Dante and Dory's is doing at the Galesburg Farmer's Market this season: the booth setup, the pricing strategy, the leave-behinds that work harder than business cards, and most importantly - the 5 ways events make you money that most people never count. She shares: 🙌 Why your booth needs to be a physical extension of your brand 🙌 The leave-behind strategy that drives future visits 🙌 How to train your team to represent your business at the front line 🙌 The 5 ways events make you money Plus the 4th of July patriotic pet parade idea that came from showing up consistently, the technology that makes checkout seamless, and why you can't be your town's best-kept secret! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

People in this episode

Host: Candace D'Agnolo

Topics covered

• pop-up events
• farmer's markets
• pricing strategy
• business growth
• pet industry

Keywords

• off-location events
• pet business
• marketing strategy
• customer engagement
• booth setup

Mentioned in this episode

Organizations: Dante and Dory's

Places: Galesburg Farmer's Market

More episodes of Pet Boss® Podcast with Candace

• 239: The NeeDoh Craze: What a Squishy Toy Teaches You About Viral Marketing In Your Pet Business · June 6, 2026 · 29 min
• 238: Why You Should Never Make Blanket Statements to Broad Audiences Again · May 30, 2026 · 24 min
• 237: June Education Events You Don't Want to Miss (And a Secret About Dante and Dory's) · May 23, 2026 · 19 min
• 236: Part 2: How We Leveled Up the Farmer's Market Booth in One Week · May 16, 2026 · 35 min
• 234: The Cash Flow Squeeze (And What to Do About It Right Now) · May 2, 2026 · 34 min
• 233: What We Learned From 100 Customer Surveys (5 Insights That Changed Everything) · April 25, 2026 · 33 min