238: Why You Should Never Make Blanket Statements to Broad Audiences Again

About this episode

Candace discusses the importance of creating specific customer personas for effective marketing.

This is a very special episode! Candace is inviting you into a recent Pet Boss University marketing training - a true fly-on-the-wall peek at what's happening inside the membership. This training is about customer personas: how to stop making blanket statements to broad audiences and start marketing to one specific customer type instead. She covers: 🙌 What a customer persona IS (and what it's NOT) 🙌 The difference between demographics and behavior 🙌 The specific questions to ask about your persona 🙌 Why marketing to everyone means marketing to no one Plus the behind-the-scenes look at how client data gets turned into actionable marketing plans with specific copy, visuals, and calls to action. It's different from regular episodes, but it's the kind of training that changes how you market your business forever! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

People in this episode

Host: Candace D'Agnolo

Topics covered

• customer personas
• marketing strategies
• target audience
• demographics vs behavior
• actionable marketing plans

Keywords

• customer persona
• marketing
• blanket statements
• demographics
• behavior
• target marketing
• client data

Mentioned in this episode

Organizations: Pet Boss University, Pet Boss Nation

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