From Crime Scenes to Med Tech — How Storytelling Drives Technology Adoption | Jason Ellinger
About this episode
This episode explores how Jason Ellinger transitioned from crime scene photojournalism to med tech storytelling and nonprofit funding.
How does a news photojournalist covering crime scenes become a med tech storyteller funding nonprofit impact? In this episode, Donna P. Mitchell speaks with Jason Ellinger, Co-Founder of Beard & Bowler Productions, about how covering an 11-year-old's funeral made him rethink his entire career — and how his company now uses the HERO Grant model to fund nonprofit storytelling through corporate revenue. TOPICS COVERED: The StoryBrand 7-part formula: why you're the guide, not the hero How the HERO Grant model funds nonprofit storytelling through med tech revenue The number one mistake businesses and nonprofits make with storytelling Why 70% of Beard & Bowler's revenue comes from med tech filmmaking The Master Operating Prompt (MOP) and voice maps for AI-driven operations Custom GPTs that turned days of story editing into hours Second-degree recon: AI-powered LinkedIn outreach Why protecting your network matters more than automating it (00:00) You're Not the Hero, You're the Guide (00:09) Introduction (01:58) Jason Ellinger — Who Is Beard & Bowler (04:09) The 11-Year-Old's Funeral That Changed Everything (06:31) Deacon Willie Davis and the Community Garden (08:11) Finding the Why —…
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