How Papa Murphy's '$10 Tuesdays' promotion evolved

About this episode

Dallas Massey discusses the evolution of Papa Murphy's $10 Tuesdays promotion.

In our most recent Pizza Marketplace Podcast, Mandy Detwiler, editor of Pizza Marketplace, talked to Dallas Massey, senior vice president of Papa Murphy's Take N' Bake Pizza. Massey discussed the brand's $10 Tuesdays promotion and how it has evolved over the years. In the beginning, consumers could purchase any pizza in any size for $10 on Tuesdays. Over the years, however, with the rising costs of labor and ingredients, individual Papa Murphy's stores have altered their $10 Tuesday promos. T...

People in this episode

Host: Mandy Detwiler

Guest: Dallas Massey

Topics covered

• Papa Murphy's
• $10 Tuesdays
• promotions
• pizza

Keywords

• promotion evolution
• consumer behavior
• pricing strategy

Mentioned in this episode

Products: Papa Murphy's Take N' Bake Pizza

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