About this episode
This episode explores how bookstores choose which books to stock and the implications for the publishing industry.
How do bookstores choose the books they stock, and how does that affect what customers read? It may not seem like it, but every shelf in a bookstore is a highly valuable and contested piece of commercial real estate. And for every new book that a bookstore decides to stock, there are thousands of others that did not make the cut. So how do bookstores make those decisions? And how will the Planet Money book fare under the discerning eyes of the booksellers, the final gatekeepers in the long gauntlet of the publishing industry? Today on the show: the third episode in our series . Planet Money sets out to actually sell a book. We burrow behind the bookstore shelves to learn the secret codes that publishers use to try to convince booksellers to carry the book, from little mom and pops to airport juggernauts. There will be corporate intelligence networks, bargain bin shenanigans, and a giant industrial saw chewing up books by the thousands. Call it Pulp Non-fiction. Related: - Fisher Nash’s Substack - Episode 1: Inside a BOOK auction - Episode 2: Our BOOK vs. the global supply chain - Episode 4: How to make a BOOK into a bestseller - Series: Planet Money makes a book Live show tour…
People in this episode
Host: Willa Rubin
Topics covered
- bookstores
- publishing industry
- book selection
- commercial real estate
- book marketing
- retail economics
Keywords
- bookstores
- publishing
- book selection
- retail
- economics
- Planet Money
- book marketing
Mentioned in this episode
Organizations: Planet Money, NPR
Books & works: Planet Money book, BOOK
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