#50 Matthias Weiskopf - Inside the Psychology of Luxury: The Inner Game of Branding

About this episode

Matthias Weiskopf discusses the psychology behind luxury branding and the emotional aspects of desire and identity.

Luxury isn’t about price tags or logos. It’s about identity. Emotion. Desire. And no one understands that better than Matthias Weiskopf. As a brand strategist who’s worked with some of the world’s most iconic names, from Ferrari to Porsche to McLaren, Matthias doesn’t just market luxury. He dissects it. Rebuilds it. And redefines what it means to want something that, frankly, no one needs. In this conversation, we go far beyond product design or campaign strategy. We explore how luxury...

People in this episode

Host: Michael Campion

Guest: Matthias Weiskopf

Topics covered

• luxury branding
• psychology of luxury
• identity
• emotion
• desire
• brand strategy

Keywords

• desire
• luxury
• branding
• identity
• emotion
• brand strategy
• psychology

Mentioned in this episode

Organizations: Ferrari, Porsche, McLaren

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