#50 Matthias Weiskopf - Inside the Psychology of Luxury: The Inner Game of Branding
About this episode
Matthias Weiskopf discusses the psychology behind luxury branding and the emotional aspects of desire and identity.
Luxury isn’t about price tags or logos. It’s about identity. Emotion. Desire. And no one understands that better than Matthias Weiskopf. As a brand strategist who’s worked with some of the world’s most iconic names, from Ferrari to Porsche to McLaren, Matthias doesn’t just market luxury. He dissects it. Rebuilds it. And redefines what it means to want something that, frankly, no one needs. In this conversation, we go far beyond product design or campaign strategy. We explore how luxury...
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