163. What I Was Actually Doing on the Last Day of Our Launch - And Why That Was the Whole Strategy
About this episode
Kate shares her unexpected experience during the final hours of her biggest launch, emphasizing the importance of trust and emotional regulation.
What if the most important thing you do during a launch is absolutely nothing? In this deeply personal behind-the-scenes episode, Kate shares the unexpected story of what happened during the final twenty-four hours of her biggest launch of the year—and why spending the last day lying on the couch reading a novel may have been the strategy all along. After becoming physically ill the night before cart close, Kate found herself with no choice but to step away from the dashboards, the metrics, and the constant temptation to monitor results. Instead, she was forced into a practice of trust. What unfolded became a powerful lesson about nervous system safety, leadership, surrender, and the kind of business that creates genuine freedom. Kate opens up about the emotional reality behind a multi-seven-figure launch, including the moments of fear, pressure, and scarcity that surfaced during the enrollment period. She shares how the tools she teaches inside Relaxed Money helped her regulate her nervous system, move through panic, and make clearer business decisions from a place of groundedness rather than urgency. She also reflects on a major season of personal expansion, including moving…
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