164. BBD Case Study - She Started Working Less and Making 50% More — And the Shift Didn't Come From Where She Expected
About this episode
Nicole Jardim shares her transformative business breakthrough that allowed her to work less and earn more by reevaluating her time investment.
What happens when the thing consuming most of your time is producing the least amount of your results? In this inspiring case study episode, Kate sits down with longtime entrepreneur, author, and women’s health educator Nicole Jardim to unpack a business breakthrough that completely changed the way she works, leads, and grows her company. Nicole has spent more than a decade building a trusted brand helping women heal their periods and hormonal health. As the founder of Fix Your Period and the Institute for Menstrual Health, she has impacted thousands of women and trained practitioners around the world. But despite her success, she found herself exhausted, stretched too thin, and spending most of her energy on the part of her business that was generating the smallest return. After joining Business By Design and attending an in-person mastermind, Nicole experienced a breakthrough that had been hiding in plain sight. Through a simple but powerful analysis of where her time was actually going versus where her revenue was coming from, she realized she had been investing the majority of her effort into a business segment that was contributing only a fraction of her income. In this…
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