Escaping The Sea Of Sameness
About this episode
Rob Jolles shares three practical ways companies can differentiate themselves from the competition without lowering prices.
When customers can’t tell the difference between you and your competition, price wins. And when price wins, margins shrink, loyalty fades, and businesses quietly drift into what I call the “sea of sameness.” In this quick, five-minute Pocket Sized Pep Talk, I’ll share three practical ways companies can rise above commodity thinking, without slashing prices or giving away profit.
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