Rechama (D-rama) on Business, the Internet & Getting Real

Rechama (D-rama) on Business, the Internet & Getting Real

From Pod By Pen by Penina Kunstler

March 17, 2026 · 1h 13m · Season 1 · Episode 9

About this episode

Rechama Jaffa discusses her journey in entrepreneurship, body image, and the evolution of her brand D-Rama.

Rechama Jaffa is known online for her humor, honesty, and unfiltered takes on life, motherhood, and entrepreneurship. But before the internet personality era, she built D-Rama, a fashion brand focused on creating stylish clothing for women who often felt overlooked by the industry. In this episode of Pod by Pen, Rechama opens up about what it was really like to run a storefront, build a brand from the ground up, and ultimately make the difficult decision to close that chapter for now. We talk about the realities of entrepreneurship, the pressure of building a business publicly, body image and weight loss, and what it means to evolve when life takes you in a different direction than you originally planned. Rechama brings her signature humor and honesty to a conversation about reinvention, priorities, and the many different eras women move through in life. Follow Rechama: https://www.instagram.com/d____rama?igsh=aWY3b3NkMXlvb3l3 This episode is sponsored by Dress Blank. Dress Blank creates timeless, wearable pieces designed for real life. Effortless, elevated, and made to be styled your way. Explore the collection: @dressblank dressblank.com Follow along: Instagram: @penkunstler…

People in this episode

Host: Penina Kunstler

Guest: Rechama Jaffa

Topics covered

Keywords

Sponsors

Dress Blank

Mentioned in this episode

Organizations: D-Rama

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