Guesting, Booking, and Brand Awareness, Oh My!

About this episode

Heather Osgood discusses podcast guesting and brand awareness with Sam Brake Guia, exploring strategies for successful guest pitching and industry trends.

In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Sam Brake Guia, Co-Founder of Podwritten and host of Mics to Millions. Sam works at the center of podcast guesting, booking, and creator strategy, bringing a unique view into how brands and personalities can use interviews to increase visibility and connect with targeted audiences. Together, Heather and Sam explore: Why certain industries, especially health and wellness, lean toward podcasts What makes for successful guest pitching, including timing and seasonality How brands can use guesting to build authority and increase brand awareness See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

People in this episode

Host: Heather Osgood

Guest: Sam Brake Guia

Topics covered

• podcast guesting
• brand awareness
• creator strategy
• health and wellness
• successful guest pitching

Keywords

• visibility
• targeted audiences
• authority

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