Podcast Advertising Playbook
Activebusiness

Podcast Advertising Playbook

by Heather Osgood

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Insights from recent episode analysis

Audience Interest

Estimated Reach: 500 to 3K
Listeners across platforms

Podcast Focus

Categories: business

Publishing Consistency

Frequency: ~3-4 / Week
200+ episodes since 2019

Platform Reach

Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.

Most discussed topics

podcast advertising
8
ai in podcasting
3
marketing strategy
2
automation
2
podcasting
2
growth marketing
1

Brands & references

Generic platforms filtered out.

Total monthly reach

500 to 3K

Estimated from 1 chart position in 1 market.

By chart position

  • 🇰🇪
    KE · Marketing
    #197
    500 to 3K
  • Per-Episode Audience

    Est. listeners per new episode within ~30 days

    250 to 1.5K
    🎙 ~2x weekly·220 episodes·Last published 1mo ago
  • Monthly Reach

    Unique listeners across all episodes (30 days)

    500 to 3K
    🇰🇪100%
  • Active Followers

    Loyal subscribers who consistently listen

    150 to 900

Market Insights

This ShowCategory Avg
No category insights available.
📡

Platform Distribution

Reach across major podcast platforms, updated hourly

Total Followers

Total Plays

Total Reviews

YouTube

YouTube

Subscribers

Views

Videos

Castbox

Castbox

Followers

Plays

Reviews

Podcast App

Podcast App

Followers

Plays

Reviews

Podcast Republic

Podcast Republic

Followers

Plays

Reviews

TuneIn

TuneIn

Followers

Plays

Reviews

* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.

On the show

From 17 eps

Host

HO
Heather Osgood
17 eps

Recent guests

18 across last 17 eps
RS
Rich Smith
1 ep
PT
Podstock Team
1 ep
JW
Jonas Woost
1 ep
BC
Brian Conlan
1 ep
BB
Bryan Barletta
1 ep
MA
Marty Avallone
1 ep
NG
Nick Gryniewicz
1 ep
JF
Jason Fishman
1 ep
SB
Sam Brake Guia
1 ep
SR
Steve Rock
1 ep
JB
Jed Baker
1 ep
MA
Magellan AI
1 ep
JH
Jennifer Han
1 ep
PJ
Pete Jimison
1 ep
SH
Sean Howard
1 ep
JW
Jeanine Wright
1 ep
AD
Andrea De'Marsi
1 ep
SP
Scott Porretti
1 ep

Recent episodes

The SEO & Content Marketing Gap Killing Your Podcast Growth

Jul 8, 2026

40m 49s

Podcasting’s Next Growth Engine: How Local and Regional Advertisers Are Entering the Space

Jun 24, 2026

39m 14s

The Next Era of Podcast Creation

Jun 10, 2026

45m 33s

Podcast Search Optimization and the Future of Discoverability

May 27, 2026

39m 06s

Smarter Podcast Inventory Starts Here with Frequency & Flightpath

May 13, 2026

43m 56s

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Social Links & Contact

Official channels & resources

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Official Website

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Chart history for Podcast Advertising Playbook

Peaked at #197 in KE, currently #197 in KE.

MarketGenrePeakCurrentTrend
KE#197#197

Chart Positions

1 placement across 1 market.